{"id":24463,"date":"2019-09-08T07:39:58","date_gmt":"2019-09-08T06:39:58","guid":{"rendered":"https:\/\/www.lemonlion.sk\/referencie\/brand-building-of-ekosad\/"},"modified":"2019-12-05T12:55:22","modified_gmt":"2019-12-05T11:55:22","slug":"brand-building-of-ekosad","status":"publish","type":"portfolio_page","link":"https:\/\/www.lemonlion.sk\/en\/referencie\/brand-building-of-ekosad\/","title":{"rendered":"Brand building of Ekosad"},"content":{"rendered":"

[vc_row row_type=”parallax” parallax_content_width=”full_width” text_align=”left” full_screen_section_height=”yes” vertically_align_content_in_middle=”yes” background_image=”22232″ el_id=”title-image”][vc_column][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=””][vc_column_inner][vc_empty_space height=”30px”][vc_column_text]<\/p>\n

Brand building of Ekosad<\/span><\/h1>\n

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We created a brand for a young company that grows blueberries and lavender in an environmentally friendly way \u2013 a case study.<\/span><\/h5>\n

[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”150px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″][vc_column_text]Ekosad is a plantation managed by two young people, continuing in the family tradition \u2014 to cultivate. The biggest part of the client’s production consists of blueberries and lavender, but they also grow fruit, flowers and produce honey. They also use part of their produce as ingredients in their products: syrups, honey and dried herbs.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text]The client approached us if we could create a website for his new business. We said: “We will do it very happily, but why to end up with just a website?” Unless being part of a more extensive, systematic endeavour to communicate witch the customers, a website often fails to reach its potential. [\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”150px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_gallery type=”image_grid” images=”24508,24504,24500″ img_size=”full” onclick=”” column_number=”3″ grayscale=”no” images_space=”gallery_with_space”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”150px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″][vc_column_text]Several tasty visits followed. We talked about the state of the company’s marketing efforts; has the client done any advertising in the past? We talked about plans for the future. We also probed who his customers are, where they are, and how we plan to approach them. We also probed who his customers are, where they are, and how we plan to approach them. The client already came to us with a polished logo and business card. However, the correct use of the logo wasn’t defined in the brand guidelines. We lacked information about the colours employed. [\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text]A website existed which did not utilise colours even close to the logo or business card. Above all, it was missing the information that potential customers were looking for \u2014 the information which allowed Google to rank the page in the search results. The products offered by the client used labels that were not uniform \u2014 they looked like they belonged to several different manufacturers. We suggested to the client to look at the promotional activities from the bird’s-eye view. It was, therefore, necessary to start from scratch \u2014 to establish the brand Ekosad (compound Slovak word; ecology \u2014 orchard). [\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”150px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_gallery type=”image_grid” images=”24496,24491,24488″ img_size=”full” onclick=”” column_number=”3″ grayscale=”no” images_space=”gallery_with_space”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”150px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_column_text]<\/p>\n

We suggested to the client to look at the promotional activities from the bird’s-eye view. It was, therefore, necessary to start from scratch \u2014 to establish the brand Ekosad (compound Slovak word; ecology \u2014 orchard).<\/h5>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”150px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_gallery type=”image_grid” images=”24486,24484,24482,24480″ img_size=”large” onclick=”” column_number=”4″ grayscale=”no” images_space=”gallery_with_space”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”150px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/2″][vc_column_text]We have created a document, the Ekosad Brand Guides, in which we defined how we will proceed with Ekosad brand building. It contains information about the specific tasks Ekosad has set itself to accomplish. The intersection of the values \u200b\u200bheld by Ekosad with the benefits \u200b\u200bsought by their potential customers has helped us determine who are potential customers \u2014 how to communicate with them.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text]We agreed on the visual identity of the brand Ekosad based on a combination of four elements: traditional blueprint from P\u00fachov (white dots on blue), fresh green leaf (from the logo), organic-looking font and color palette based on production of the plantation (blue-violet, lush green, yellow-orange, raspberry red).[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”150px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_gallery type=”image_grid” images=”24478,24476,24474,24470″ img_size=”large” onclick=”” column_number=”4″ grayscale=”no” images_space=”gallery_with_space”]\n\n\t\n\t Design manual (SVK)<\/span><\/span><\/span>\t<\/a>\n\n[\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”150px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” el_class=”martinov-napad2″ z_index=””][vc_column width=”1\/3″][vc_empty_space height=”45px”][vc_column_text]We agreed that the website would have to be able to communicate brand values. It must approach potential customers with the right tone of voice. Photos must also relate to future customers’ expectations. We have consolidated the look of the website with a newly designed visual brand identity. Collectively with the client, we have added necessary information about the client, his produce and the values \u200b\u200bhe stands for.<\/p>\n

 <\/p>\n

Website visitors will now find the information about the produce, client’ values, when it is possible to purchase various seasonal produce or information about accompanying events.<\/p>\n

 <\/p>\nEkosad.sk<\/a>\n

[\/vc_column_text][vc_empty_space height=”30px”][\/vc_column][vc_column width=”2\/3″][vc_tabs style=”horizontal”][vc_tab title=”New website” tab_id=”b178de15-0fe4-9″][vc_single_image image=”24512″ img_size=”full” alignment=”center” onclick=”link_image” qode_css_animation=””][\/vc_tab][vc_tab title=”also, before the redesign” tab_id=”48724e4b-5328-9″][vc_single_image image=”24516″ img_size=”full” qode_css_animation=””][\/vc_tab][\/vc_tabs][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”100px”][vc_single_image image=”24520″ img_size=”full” qode_css_animation=”” el_class=”martinov-napad”][vc_empty_space height=”150px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” el_class=”martinov-napad2″][vc_column width=”2\/3″][vc_tabs style=”horizontal”][vc_tab title=”New labels” tab_id=”b178de15-0fe4-9″][vc_single_image image=”24464″ img_size=”full” alignment=”center” onclick=”link_image” qode_css_animation=””][\/vc_tab][vc_tab title=”also, before the redesign” tab_id=”48724e4b-5328-9″][vc_single_image image=”24472″ img_size=”full” qode_css_animation=””][\/vc_tab][\/vc_tabs][vc_empty_space height=”30px”][\/vc_column][vc_column width=”1\/3″][vc_empty_space height=”45px”][vc_column_text]When designing the labels, we focused mainly on the need to unify their appearance. The challenge was to reconcile the different shapes of bottles and glass. We wanted the products easily distinguishable from each other. The established elements of visual identity, as mentioned earlier, helped us a lot.<\/p>\n

 <\/p>\n

However, Ekosad labels were only one part of complete products. The Levander Syrup from Ekosad also sports a patch of blueprint fabric hiding the recycled lid underneath \u2014 Grandmothers’ style. A full bottle of the syrup has a characteristic colour that forms the background surrounding the label. Because some consumers value zero-waste (they bring used bottles to refill), we also considdered the appearance of empty bottles and their re-usable life cycle.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column][vc_empty_space height=”150px”][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern”][vc_column width=”1\/3″][\/vc_column][vc_column width=”1\/3″]