{"id":25395,"date":"2019-11-20T09:10:17","date_gmt":"2019-11-20T08:10:17","guid":{"rendered":"https:\/\/www.lemonlion.sk\/referencie\/catalogue-for-the-manufacturer-of-workwear\/"},"modified":"2019-11-20T09:10:22","modified_gmt":"2019-11-20T08:10:22","slug":"catalogue-for-the-manufacturer-of-workwear","status":"publish","type":"portfolio_page","link":"https:\/\/www.lemonlion.sk\/en\/referencie\/catalogue-for-the-manufacturer-of-workwear\/","title":{"rendered":"Catalogue for the manufacturer of workwear"},"content":{"rendered":"

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Protective Workwear and Safety Gear catalogue was a project encompassing branding, product photography, copywriting, and graphic design for print. We have accomplished it with our agency’s in-house team.<\/span><\/h6>\n

[\/vc_column_text][vc_empty_space height=”150″][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” background_color=”#fff”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_single_image image=”25375″ img_size=”full” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” background_color=”#000000″][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_empty_space height=”150″][vc_column_text]<\/p>\n

After the initial briefing with the client, we all agreed that the project needed not just engaging photographs. What was also needed was the right copy: one that would fit the situation \u2013 Sales person meeting with the B2B customer.<\/span><\/h6>\n
<\/h6>\n
Thus our copywriters went on with their craft. Another part of the team staged the photoshoots for the cover page and products. It was a lot of fun!<\/span><\/h6>\n

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Next, we designed the contents of the catalogue with existing brand guidelines in mind. The hardest part was to find such a grid that would allow clear differentiation of four products on a spread. Strict typography grid helped a lot.<\/span><\/h6>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”150″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” background_color=”#fff”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_single_image image=”25389″ img_size=”full” qode_css_animation=””][vc_single_image image=”25391″ img_size=”full” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” background_color=”#030303″][vc_column][vc_empty_space height=”150″][vc_row_inner row_type=”row” type=”grid” text_align=”left” css_animation=””][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]<\/p>\n

I always prefer to leave the cover page for the end of a project. So Now was the time to do it. We gave it some sleep and came to a nice and simple one \u2014 together with the client.<\/span><\/h6>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”150″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”center” background_image_as_pattern=”without_pattern” z_index=”” background_color=”#030303″][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_single_image image=”25393″ img_size=”full” alignment=”center” qode_css_animation=””][vc_single_image image=”25365″ img_size=”full” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=””][vc_column][vc_empty_space height=”150″][vc_row_inner row_type=”row” type=”grid” text_align=”center” css_animation=””][vc_column_inner width=”1\/6″][\/vc_column_inner][vc_column_inner width=”2\/3″][vc_column_text]<\/p>\n

Thank you for reading.<\/h4>\n

 <\/p>\n

Do you want us to help you with your catalogue?<\/p>\n

[\/vc_column_text][vc_empty_space height=”60″]Get in touch<\/a>[\/vc_column_inner][vc_column_inner width=”1\/6″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” background_color=”#fff”][vc_column][vc_single_image image=”25363″ img_size=”full” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” background_color=”#000000″][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_empty_space height=”150″][vc_column_text] Protective Workwear and Safety Gear catalogue was a project encompassing branding, product photography, copywriting, and graphic design for print. We have accomplished it with our agency’s in-house team. [\/vc_column_text][vc_empty_space height=”150″][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” background_color=”#fff”][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_single_image image=”25375″ img_size=”full” qode_css_animation=””][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” z_index=”” background_color=”#000000″][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″][vc_empty_space height=”150″][vc_column_text] After the initial briefing with the client, we all agreed that the project needed not just engaging photographs….<\/p>\n","protected":false},"author":2,"featured_media":25403,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","portfolio_category":[364,309,367,439],"portfolio_tag":[],"class_list":["post-25395","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-business-stationery","portfolio_category-catalogues","portfolio_category-photography","portfolio_category-referencie-en"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.lemonlion.sk\/en\/wp-json\/wp\/v2\/portfolio_page\/25395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lemonlion.sk\/en\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/www.lemonlion.sk\/en\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/en\/wp-json\/wp\/v2\/comments?post=25395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/en\/wp-json\/wp\/v2\/media\/25403"}],"wp:attachment":[{"href":"https:\/\/www.lemonlion.sk\/en\/wp-json\/wp\/v2\/media?parent=25395"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.lemonlion.sk\/en\/wp-json\/wp\/v2\/portfolio_category?post=25395"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.lemonlion.sk\/en\/wp-json\/wp\/v2\/portfolio_tag?post=25395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}