{"id":20181,"date":"2017-01-09T08:17:11","date_gmt":"2017-01-09T07:17:11","guid":{"rendered":"http:\/\/www.lemonlion.sk\/?post_type=portfolio_page&#038;p=20181"},"modified":"2019-02-07T11:30:52","modified_gmt":"2019-02-07T10:30:52","slug":"esfo-sk","status":"publish","type":"portfolio_page","link":"https:\/\/www.lemonlion.sk\/sk\/referencie\/esfo-sk\/","title":{"rendered":"ESFO.sk"},"content":{"rendered":"<p>&nbsp;<\/p>\n<a  itemprop=\"url\" href=\"http:\/\/www.esfo.sk\/sk\/\" target=\"_blank\" data-hover-color=\"#ffffff\" class=\"qbutton  medium default\" style=\"\">www.Esfo.sk<\/a>\n<p>&nbsp;<\/p>\n<p>Spolo\u010dnos\u0165 ES4O (effective system for organization) pom\u00e1ha\u00a0firm\u00e1m zlep\u0161ova\u0165\u00a0syst\u00e9my riadenia, zav\u00e1dza ISO normy a rob\u00ed audity vn\u00fatorn\u00fdch procesov. Ich snahou je zefekt\u00edvni\u0165 chod firemn\u00fdch procesov a odstra\u0148ova\u0165 neefektivitu (straty).<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"h6\">V\u00fdzva<\/h2>\n<p>Klient n\u00e1s oslovil so \u017eiados\u0165ou o celkov\u00e9 vylep\u0161enie webovej prezent\u00e1cie spolo\u010dnosti. Doteraj\u0161ia webov\u00e1 prezent\u00e1cia nekomunikovala dostato\u010dne jasne, \u010d\u00edm sa klient zaober\u00e1 a ak\u00e9 rie\u0161enia pon\u00faka.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"h6\">Na\u0161e rie\u0161enie<\/h2>\n<ul>\n<li>redizajn logotypu<\/li>\n<li>redizajn webovej str\u00e1nky<\/li>\n<li>responz\u00edvny dizajn pre mobiln\u00e9 zariadenia<\/li>\n<li>copywriting<\/li>\n<li>naplnenie\u00a0nov\u00e9ho obsahu a fotografi\u00ed na web<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Copywriting<\/strong> obsahu pre nov\u00fd web sme postavili na jednoduchej my\u0161lienke. Texty na webe bud\u00fa nap\u00edsan\u00e9 jazykom, ktor\u00fd pou\u017e\u00edva s\u00e1m klient pri komunik\u00e1ci\u00ed so z\u00e1kazn\u00edkmi. Hodiny pr\u00e1ce copywriterov spolu s klientom\u00a0sa pretavili na funk\u010dn\u00fd a \u013eahko \u010ditate\u013en\u00fd text, ktor\u00fd miluj\u00fa \u013eudia aj Google. Spolu so spr\u00e1vnym pomerom profesion\u00e1lnych fotografi\u00ed kombinovan\u00fdch s fotografiami, ktor\u00e9 urobil z\u00e1kazn\u00edk, sme vytvorili nov\u00fd web, ktor\u00fd ihne\u010f po otvoren\u00ed webstr\u00e1nky komunikuje zameranie spolo\u010dnosti, jej v\u00edziu a slu\u017eby \u2014 jazykom\u00a0klienta. Kliknite na tento odkaz pre\u00a0<a href=\"http:\/\/www.esfo.sk\/system-riadenia-a-audity\/\" target=\"_blank\" rel=\"noopener\"><b>Uk\u00e1\u017eku vytvoren\u00fdch textov<\/b><\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Webov\u00e1 str\u00e1nka<\/strong> dobr\u00fa poz\u00edciu v organick\u00fdch\u00a0v\u00fdsledkoch\u00a0vo vyh\u013ead\u00e1va\u010di Google. Z tohto d\u00f4vodu\u00a0n\u00e1v\u0161tevnos\u0165 predch\u00e1dzaj\u00faceho webu nedosahovala potrebn\u00e9 hodnoty. Ako hlavn\u00e9 pr\u00ed\u010diny sme identifikovali neschopnos\u0165 webu prisp\u00f4sobova\u0165 sa mobilom a tabletom a nedosta\u010duj\u00facu kvalitu obsahu. \u010cas\u0165ou rie\u0161enia bolo vytvorenie obsahu webu kompletne nanovo.<\/p>\n<p>&nbsp;<\/p>\n<p>Predch\u00e1dzaj\u00faca webov\u00e1 str\u00e1nka zaost\u00e1vala tie\u017e technologicky. Grafiku sme inovovali na <strong>responz\u00edvny dizajn<\/strong>. Obsah webu teraz n\u00e1v\u0161tevn\u00edci m\u00f4\u017eu pohodlne a spo\u013eahlivo \u010d\u00edta\u0165 na mobiln\u00fdch zariadeniach a tabletoch. Hlavn\u00e9 \u010drty\u00a0dizajnu s\u00fa jednoduchos\u0165, \u010ditate\u013enos\u0165 a profesion\u00e1lny dojem.<\/p>\n<p>&nbsp;<\/p>\n<p>Pri preroben\u00ed grafiky sa naskytol priestor na inov\u00e1ciu <strong>logotypu<\/strong> spolo\u010dnosti ES4O. Z loga sme odstr\u00e1nili prvky, ktor\u00e9 sp\u00f4sobuj\u00fa\u00a0\u0165a\u017ekosti pri zmen\u0161ovan\u00ed na reklamn\u00fdch predmetoch a tla\u010dovin\u00e1ch s malou plochou. Spolu so zmenou loga sme zmenili aj dom\u00e9nu na tak\u00fa, ktor\u00e1 sa \u013eah\u0161ie pam\u00e4t\u00e1 a diktuje.\u00a0Fin\u00e1lny n\u00e1vrh sa p\u00e1\u010di aj n\u00e1m, aj klientovi a z\u00e1rove\u0148 sp\u013a\u0148a v\u0161etky n\u00e1roky kladen\u00e9 na modern\u00e9 logo a jeho pou\u017eitie.<a href=\"http:\/\/www.esfo.sk\/sk\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20186 size-full\" src=\"http:\/\/www.lemonlion.sk\/wp-content\/uploads\/2017\/01\/esfo-thumb.jpg\" width=\"500\" height=\"387\" srcset=\"https:\/\/www.lemonlion.sk\/wp-content\/uploads\/2017\/01\/esfo-thumb.jpg 500w, https:\/\/www.lemonlion.sk\/wp-content\/uploads\/2017\/01\/esfo-thumb-300x232.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; Spolo\u010dnos\u0165 ES4O (effective system for organization) pom\u00e1ha\u00a0firm\u00e1m zlep\u0161ova\u0165\u00a0syst\u00e9my riadenia, zav\u00e1dza ISO normy a rob\u00ed audity vn\u00fatorn\u00fdch procesov. Ich snahou je zefekt\u00edvni\u0165 chod firemn\u00fdch procesov a odstra\u0148ova\u0165 neefektivitu (straty). &nbsp; V\u00fdzva Klient n\u00e1s oslovil so \u017eiados\u0165ou o celkov\u00e9 vylep\u0161enie webovej prezent\u00e1cie spolo\u010dnosti. Doteraj\u0161ia webov\u00e1 prezent\u00e1cia nekomunikovala dostato\u010dne jasne, \u010d\u00edm sa klient zaober\u00e1 a ak\u00e9 rie\u0161enia pon\u00faka. &nbsp; Na\u0161e rie\u0161enie redizajn logotypu redizajn webovej str\u00e1nky responz\u00edvny dizajn pre mobiln\u00e9 zariadenia copywriting naplnenie\u00a0nov\u00e9ho obsahu a fotografi\u00ed na web &nbsp; Copywriting obsahu pre nov\u00fd web sme postavili na jednoduchej my\u0161lienke. Texty na webe bud\u00fa nap\u00edsan\u00e9 jazykom, ktor\u00fd pou\u017e\u00edva s\u00e1m klient pri komunik\u00e1ci\u00ed&#8230;<\/p>\n","protected":false},"author":2,"featured_media":23023,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","portfolio_category":[258,132],"portfolio_tag":[],"class_list":["post-20181","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-copywriting","portfolio_category-web"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_page\/20181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/comments?post=20181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/media\/23023"}],"wp:attachment":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/media?parent=20181"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_category?post=20181"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_tag?post=20181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}