{"id":20898,"date":"2018-01-15T12:23:42","date_gmt":"2018-01-15T11:23:42","guid":{"rendered":"http:\/\/www.lemonlion.sk\/?post_type=portfolio_page&#038;p=20898"},"modified":"2021-06-25T09:00:30","modified_gmt":"2021-06-25T08:00:30","slug":"lekarskaestetika-sk","status":"publish","type":"portfolio_page","link":"https:\/\/www.lemonlion.sk\/sk\/referencie\/lekarskaestetika-sk\/","title":{"rendered":"Lekarskaestetika.sk"},"content":{"rendered":"<p>&nbsp;<\/p>\n<a  itemprop=\"url\" href=\"http:\/\/www.lekarskaestetika.sk\/\" target=\"_blank\" data-hover-color=\"#ffffff\" class=\"qbutton  medium default\" style=\"\">Lekarskaestetika.sk<\/a>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>MUDr. Ivana Chovancov\u00e1 sa venuje dlh\u00e9 roky pacientom v o\u010dnej ambulancii v P\u00fachove. Medzit\u00fdm roz\u0161\u00edrila svoje p\u00f4sobenie v\u00a0danej oblasti aj o\u00a0otvorenie ambulancie Kuk\u00e1tka, kde sa venuje tupozrakosti a\u00a0\u0161ku\u013eavosti u\u00a0det\u00ed. Pred 10 rokmi sa rozhodla pom\u00e1ha\u0165 \u013eu\u010fom aj s\u00a0omladen\u00edm tela. Klienti ju kontaktovali zatia\u013e len na z\u00e1klade odpor\u00fa\u010dan\u00ed od svojich zn\u00e1mych. Ale pre\u010do neroz\u0161\u00edri\u0165 svoje p\u00f4sobenie, ke\u010f je \u0161pecialistka v\u00a0danom odbore? Preto sme pani Chovancovej pon\u00fakli vytvorenie webstr\u00e1nky pre cel\u00e9 portf\u00f3lio \u010dinnost\u00ed.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"h6\">V\u00fdzva<\/h2>\n<p>Najv\u00e4\u010d\u0161ou v\u00fdzvou v\u00a0projekte webstr\u00e1nok pre o\u010dn\u00e9 centrum, o\u010dn\u00e9 kuk\u00e1tko a\u00a0lek\u00e1rsku estetiku bolo ich spojenie a\u00a0popritom odl\u00ed\u0161enie navz\u00e1jom. \u00a0\u010cakala n\u00e1s aj zodpovedn\u00e1 \u00faloha pri vytv\u00e1ran\u00ed textov pre lek\u00e1rsku estetiku tak, aby boli pochopite\u013en\u00e9 pre v\u0161etk\u00fdch klientov \u2013 pre s\u00fa\u010dasn\u00fdch aj pre potencion\u00e1lych, ktor\u00ed uva\u017euj\u00fa o\u00a0estetickej \u00faprave svojho zov\u0148aj\u0161ku.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"h6\">Na\u0161e rie\u0161enie<\/h2>\n<p>V\u00a0prvom kroku sme sa museli rozhodn\u00fa\u0165 ako spropagova\u0165 \u010dinnos\u0165 o\u010dnej lek\u00e1rky spolu s\u00a0lek\u00e1rskou estetikou. Vo\u013eba padla na rozcestn\u00edk ocnecentrumpu.sk, kde n\u00e1jdu klienti v\u0161etky slu\u017eby \u2013 o\u010dn\u00fa ambulanciu,\u00a0 lie\u010dbu tupozrakosti a\u00a0\u0161ku\u013eavosti a\u00a0tie\u017e lek\u00e1rsku estetiku. Na lek\u00e1rskej estetike sme spropagovali v\u0161etky \u010dinnosti, ktor\u00e9 pon\u00faka MUDr. Ivana Chovancov\u00e1 na omladenie.<\/p>\n<p>&nbsp;<\/p>\n<p>Rozp\u00edsali sme \u010dinnosti aj s\u00a0postupom o\u0161etrenia, aby ka\u017ed\u00fd klient vedel, \u010do ho pri n\u00e1v\u0161teve \u010dak\u00e1.\u00a0 To znamenalo na\u0161tudova\u0165 si lie\u010dbu botoxom, kyselinou hyalur\u00f3novou, mezoderm\u00e1lne liftingov\u00e9 nite aj microihli\u010dkovanie. N\u00e1sledne sme texty odoslali na kontrolu klientke, ktor\u00e1 ich schv\u00e1lila. Texty spolu s\u00a0obr\u00e1zkami sme umiestnili na str\u00e1nku a\u00a0rozlo\u017eili tak, aby boli pre \u010ditate\u013ea p\u00fatav\u00e9.\u00a0 Po internej porade u\u00a0n\u00e1s vo firme a\u00a0n\u00e1sledne s klientkou sme umiestnili aj hlavn\u00e9 \u010dinnosti do slajdera (strieda\u010d noviniek a\u00a0obr\u00e1zkov), aby sme zabezpe\u010dili \u010do najmenej preklik\u00e1vania na str\u00e1nke.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"h6\">V\u00fdsledky<\/h2>\n<ul>\n<li>Preh\u013eadne naplnen\u00e1 webstr\u00e1nka<\/li>\n<li>Vysvetlenie jednotliv\u00fdch proced\u00far, aby mal z\u00e1kazn\u00edk preh\u013ead o\u00a0\u010do presne ide a\u00a0\u010do z\u00edska<\/li>\n<li>Ka\u017ed\u00fd popis proced\u00fary kon\u010d\u00ed tla\u010didlom call to action<\/li>\n<li>Modern\u00fd a\u00a0p\u00fatav\u00fd dizajn, ktor\u00fd je na mieru pre estetick\u00fa medic\u00ednu<\/li>\n<li>R\u00fdchle preklikanie na mobiloch aj tabletoch<\/li>\n<li>Na\u010falej spolupracujeme pri tvorbe propaga\u010dn\u00fdch predmetov<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<a  itemprop=\"url\" href=\"http:\/\/www.lekarskaestetika.sk\/\" target=\"_blank\" data-hover-color=\"#ffffff\" class=\"qbutton  medium default\" style=\"\">Lekarskaestetika.sk<\/a>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Najv\u00e4\u010d\u0161ou v\u00fdzvou v projekte webstr\u00e1nok pre o\u010dn\u00e9 centrum, o\u010dn\u00e9 kuk\u00e1tko a lek\u00e1rsku estetiku bolo ich spojenie a popritom odl\u00ed\u0161enie navz\u00e1jom.  \u010cakala n\u00e1s aj zodpovedn\u00e1 \u00faloha pri vytv\u00e1ran\u00ed textov pre lek\u00e1rsku estetiku tak, aby boli pochopite\u013en\u00e9 pre v\u0161etk\u00fdch klientov \u2013 pre s\u00fa\u010dasn\u00fdch aj pre potencion\u00e1lych, ktor\u00ed uva\u017euj\u00fa o estetickej \u00faprave svojho zov\u0148aj\u0161ku.<\/p>\n","protected":false},"author":2,"featured_media":20899,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","portfolio_category":[250,260,132],"portfolio_tag":[],"class_list":["post-20898","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-firemna-identita","portfolio_category-fotografovanie-referencie","portfolio_category-web"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_page\/20898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/comments?post=20898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/media\/20899"}],"wp:attachment":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/media?parent=20898"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_category?post=20898"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_tag?post=20898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}