{"id":20927,"date":"2018-02-16T13:32:42","date_gmt":"2018-02-16T12:32:42","guid":{"rendered":"http:\/\/www.lemonlion.sk\/?post_type=portfolio_page&p=20927"},"modified":"2021-06-25T08:22:56","modified_gmt":"2021-06-25T07:22:56","slug":"liatinove-kachle-sahara","status":"publish","type":"portfolio_page","link":"https:\/\/www.lemonlion.sk\/sk\/referencie\/liatinove-kachle-sahara\/","title":{"rendered":"Liatinov\u00e9 kachle Sahara"},"content":{"rendered":"

[vc_row row_type=“parallax“ parallax_content_width=“in_grid“ text_align=“left“ background_image=“20960″ full_screen_section_height=“yes“ vertically_align_content_in_middle=“yes“][vc_column][vc_row_inner row_type=“row“ type=“grid“ text_align=“left“ css_animation=““][vc_column_inner][vc_empty_space height=“30px“][vc_column_text]<\/p>\n

Liatinov\u00e9 kachle Sahara<\/span><\/h1>\n

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Ako sme pomohli komunikova\u0165 prednosti jedine\u010dn\u00fdch kachl\u00ed potencion\u00e1lnym z\u00e1kazn\u00edkom. Pr\u00edpadov\u00e1 \u0161t\u00fadia.<\/span><\/h5>\n

[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“150px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″][vc_column_text]Liatinov\u00e9 kachle Sahara s\u00fa manufakt\u00farny v\u00fdrobca z Dubnice nad V\u00e1hom, ktor\u00fd v\u010faka pou\u017e\u00edvaniu tradi\u010dn\u00fdch postupov v\u00fdr\u00e1ba jedine\u010dn\u00e9 kachle. Klient n\u00e1s po\u017eiadal o tla\u010d let\u00e1ku. Na\u0161\u00edm cie\u013eom bolo uk\u00e1za\u0165 Liatinov\u00e9 Kachle Sahara vo forme, ktor\u00e1 lep\u0161ie pribl\u00ed\u017ei ich prednosti cie\u013eovej skupine\u2014potencion\u00e1lnym z\u00e1kazn\u00edkom.\u00a0Pri pr\u00edprave projektu sme v\u0161ak identifikovali nasledovn\u00e9 probl\u00e9my doteraj\u0161ej marketingovej komunik\u00e1cie.[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][vc_column width=“1\/2″][vc_column_text]Klient vedel komu sa liatinov\u00e9 kachle doposia\u013e podarilo preda\u0165, ale doteraj\u0161\u00ed marketing sa s\u00fastredil na to, \u017ee kachle komunikoval iba ako zariadenie produkuj\u00face teplo. Ni\u010d viac. Liatinove kachle Sahara, pred t\u00fdm ako pri\u0161li ku n\u00e1m, neboli po vizu\u00e1lnej str\u00e1nke komunikovan\u00e9 jednotne a nemali vytvoren\u00fa korpor\u00e1tnu identitu zna\u010dky. Vzh\u013eadom na to, \u017ee sa jedn\u00e1 o exkluz\u00edvny tovar svojim zameran\u00edm i cenou, upozornili sme na to ako podstatn\u00fd nedostatok.[\/vc_column_text][vc_empty_space height=“150px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/3″][vc_single_image image=“20965″ img_size=“large“ qode_css_animation=““ qode_hover_animation=“zoom_in“][vc_empty_space height=“30px“][\/vc_column][vc_column width=“1\/3″][vc_single_image image=“20967″ img_size=“large“ qode_css_animation=““ qode_hover_animation=“zoom_in“][vc_empty_space height=“30px“][\/vc_column][vc_column width=“1\/3″][vc_single_image image=“20966″ img_size=“large“ qode_css_animation=““ qode_hover_animation=“zoom_in“][vc_empty_space height=“150px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″][vc_column_text]Pri tvorbe komunik\u00e1cie pre potencion\u00e1lnych z\u00e1kazn\u00edkov sme, po identifikovan\u00ed probl\u00e9mov, navrhli nasledovn\u00fa strat\u00e9giu. E\u0161te pred v\u00fdrobou let\u00e1kov sme klientovi poradili vytvori\u0165 z\u00e1kladn\u00fa slo\u017eku jednotnej korpor\u00e1tnej identity\u2014logo s dizajn manu\u00e1lom. Ako druh\u00fd krok sme navrhli presne zadefinova\u0165, kto s\u00fa klientovi potencion\u00e1lni z\u00e1kazn\u00edci. Kto ich kachle kupoval doteraz? Kupovali firmy alebo aj oby\u010dajn\u00ed \u013eudia?[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][vc_column width=“1\/2″][vc_column_text]Pomohlo n\u00e1m to ur\u010di\u0165 ak\u00fd \u0161t\u00fdl komunik\u00e1cie by potencion\u00e1lnych z\u00e1kazn\u00edkov mohol oslovi\u0165. Navrhli sme s\u00fastredi\u0165 sa na komunikovanie hodn\u00f4t, ktor\u00e9 zauj\u00edmaj\u00fa cie\u013eov\u00fa skupinu\u2013\u2013in\u00fdch ako t\u00fdch, \u017ee kachle produkuj\u00fa teplo. S\u00fa predsa vhodn\u00e9 na pe\u010denie a aj sma\u017eenie, maj\u00fa v\u00fdnimo\u010dn\u00fd valcov\u00fd dizajn, \u0161peci\u00e1lne technologick\u00e9 rie\u0161enie\u2014paraboloid\u2014jedine\u010dn\u00fd priemyseln\u00fd vzor a origin\u00e1lne po\u013eovn\u00e9 vzory. Klient tieto ich vlastnosti doposia\u013e nekomunikoval. Z\u00e1kazn\u00edci preto kachle porovn\u00e1vali iba na z\u00e1klade ceny, ktor\u00e1 nebola v\u00f4bec n\u00edzka, a bola preto \u0165a\u017e\u0161ie zd\u00f4vodnite\u013en\u00e1.[\/vc_column_text][vc_empty_space height=“150px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_gallery type=“image_grid“ images=“20957,20956,20963,20962″ img_size=“large“ column_number=“4″ grayscale=“no“ images_space=“gallery_with_space“][vc_empty_space height=“110px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_column_text]V\u00fdsledkom na\u0161ej spolupr\u00e1ce bolo logo pre zna\u010dku Liatinov\u00e9 kachle Sahara, spolu s ktor\u00fdm sme vytvorili aj dizajn manu\u00e1l. V\u010faka pomenovaniu slab\u00edn v komunik\u00e1cii a ujasnen\u00ed si, kto s\u00fa vlastne z\u00e1kazn\u00edci a \u010do by ich mohlo zauja\u0165, sme navrhli nov\u00fd text pre let\u00e1k, ktor\u00fd lep\u0161ie komunikoval v\u00fdnimo\u010dn\u00e9 vlastnosti v\u00fdrobku. Popri profesion\u00e1lnom fotografovan\u00ed kachiel sme sa nezabudli s\u00fastredi\u0165 aj na detaily. Let\u00e1ky sme klientovi dodali vytla\u010den\u00e9.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“150px“][vc_gallery type=“flexslider_slide“ interval=“15″ images=“20929,20928″ img_size=“full“ onclick=““ enable_drag=“yes“ direction_nav=“yes“ control_nav=“no“ pause_on_hover=“yes“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“100px“][vc_tta_pageable no_fill_content_area=“1″ active_section=“1″ pagination_style=“flat-square“ pagination_color=“black“][vc_tta_section title=“Section 1″ tab_id=“1520951620000-704fde6c-35ad“][vc_column_text]<\/p>\n

Reklamn\u00fd text po\u00a0\u00faprave copywriterom<\/h5>\n

[\/vc_column_text][vc_empty_space height=“30px“][vc_column_text]„Kachle Sahara\u00ae s\u00fa liatinov\u00e9 kachle, ktor\u00e9 v sebe sn\u00fabia st\u00e1ro\u010diami overen\u00e9 znalosti zlievarensk\u00fdch majstrov a najmodernej\u0161ie postupy v\u00fdroby 21. storo\u010dia. Povrch kachl\u00ed zdobia po\u013eovn\u00edcke mot\u00edvy. V\u010faka paraboloidu a \u010fal\u0161\u00edm komponentom v ich srdci, dok\u00e1\u017eu na jedno nalo\u017eenie 6 kg such\u00e9ho dreva k\u00fari\u0165 cel\u00fa noc na zn\u00ed\u017een\u00fd v\u00fdkon. Tieto liatinov\u00e9 kachle nemusia by\u0165 len zdrojom tepla, i ke\u010f ho produkuj\u00fa ve\u013emi efekt\u00edvne. S rodinou alebo priate\u013emi, v pohodl\u00ed domova \u010di v hoteli na nich ve\u013emi jednoducho priprav\u00edte pizzu, lok\u0161e alebo palacinky. Na sam\u00fd vrch m\u00f4\u017eete polo\u017ei\u0165 dokonca hrniec, v ktorom m\u00f4\u017eete vari\u0165. Vn\u00fatorn\u00fd diel je mo\u017en\u00e9 vyu\u017e\u00edva\u0165 ako piecku na pe\u010denie m\u00e4sa alebo kol\u00e1\u010dov. Na na\u0161ej str\u00e1nke n\u00e1jdete nieko\u013eko praktick\u00fdch a jednoduch\u00fdch receptov (v sekci\u00ed Tipy a Triky).<\/em><\/p>\n

\u00a0 \u00a0 \u00a0V\u010faka vyu\u017eitiu tradi\u010dn\u00fdch postupov v\u00fdroby bud\u00fa tieto jedine\u010dn\u00e9 kachle fungova\u0165 aj o \u010fal\u0161\u00edch 300 rokov. V\u010fa\u010dne sa stan\u00fa srdcom ak\u00e9hoko\u013evek priestoru, ak v\u00e1m na \u0148om dostato\u010dne z\u00e1le\u017e\u00ed. Svojmu potomstvu tak zachov\u00e1te umeleck\u00fd artefakt s jedine\u010dn\u00fdm duchom, ktor\u00fd bude st\u00e1le funk\u010dn\u00fd a bude im prin\u00e1\u0161a\u0165 rados\u0165 a teplo. Sta\u010d\u00ed vlo\u017ei\u0165 such\u00e9 drevo a vysypa\u0165 n\u00e1dobu na zber popola. Kachle Sahara\u00ae sa vyr\u00e1baj\u00fa manufakt\u00farnou v\u00fdrobou v Dubnici nad V\u00e1hom, v srdci Eur\u00f3py, na Slovensku. Nev\u00e1hajate n\u00e1s kontaktova\u0165. Radi v\u00e1m zodpovieme ak\u00e9-ko\u013evek \u010fal\u0161ie ot\u00e1zky.“<\/em><\/p>\n

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(Kliknut\u00edm na \u0161tvorec zobraz\u00edte p\u00f4vodn\u00fd text.)[\/vc_column_text][\/vc_tta_section][vc_tta_section title=“Section 2″ tab_id=“1520951620063-bf02b1bc-7493″][vc_column_text]<\/p>\n

Uk\u00e1\u017eka p\u00f4vodn\u00e9ho textu<\/h5>\n

[\/vc_column_text][vc_empty_space height=“30px“][vc_column_text]„Aj 300 ro\u010dn\u00e9 liatinov\u00e9 kachle star\u00fdch majstrov spo\u013eahlivo funguj\u00fa i v s\u00fa\u010dasnosti. Pod\u013ea ich overen\u00fdch postupov a sk\u00fasenost\u00ed vyr\u00e1bame pre v\u00e1s liatinov\u00e9 kachle SAHARA. S\u00fa\u010dasne pri na\u0161ej v\u00fdrobe uplat\u0148ujeme aktu\u00e1lne vhodn\u00e9 inovat\u00edvne prvky dne\u0161nej doby, \u010d\u00edm sme spojili \u010do dobr\u00e9ho dala minulos\u0165 i s\u00fa\u010dasnos\u0165, a vytv\u00e1rame tak pre v\u00e1s priaznivej\u0161iu bud\u00facnos\u0165. Niektor\u00e9 komponenty kachl\u00ed s\u00fa chr\u00e1nen\u00e9 \u00fa\u017eitkov\u00fdm vzorom.“<\/em>[\/vc_column_text][\/vc_tta_section][\/vc_tta_pageable][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“70px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column width=“1\/3″][vc_column_text]<\/p>\n

Informa\u010dn\u00e9 materi\u00e1ly pre predajn\u00e9 miesta<\/h5>\n

[\/vc_column_text][vc_empty_space][vc_column_text]Na z\u00e1klade podnetu od kone\u010dn\u00fdch predajcov sme vytvorili grafiku pre 2 metre \u0161irok\u00e9 informa\u010dn\u00e9 panely. Tieto boli distribuovan\u00e9 na v\u0161etky predajn\u00e9 miesta, najm\u00e4 na tie, kde nie je mo\u017en\u00e9 vystavi\u0165 produkt. Panel m\u00e1 ve\u013emi ve\u013ek\u00fd rozmer. Pri pr\u00edprave sme po\u010d\u00edtali s dvoma pl\u00e1nmi. Prv\u00fd pl\u00e1n s\u00fa n\u00e1v\u0161tevn\u00edci predajne, ktor\u00ed ho vidia z dia\u013eky. Zachytia hlavn\u00fa inform\u00e1ciu. Druh\u00fd pl\u00e1n s\u00fa t\u00ed, ktor\u00fdch produkt zaujal. N\u00e1v\u0161tevn\u00edk predajne, po tom ako prist\u00fapi bli\u017e\u0161ie k panelu, pre\u010d\u00edta aj dodato\u010dn\u00e9, drobnej\u0161ie texty. Prilo\u017een\u00fd QR k\u00f3d obsahuje adresu webovej str\u00e1nky klienta, kde potencion\u00e1lni z\u00e1kazn\u00edci z\u00edskaj\u00fa podrobnej\u0161ie inform\u00e1cie o produkte.[\/vc_column_text][vc_empty_space][\/vc_column][vc_column width=“2\/3″]

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Spokojn\u00fd klient\u00a0s\u00fahlasil s nakr\u00facan\u00edm tak\u00e9hoto odpor\u00fa\u010dania na video<\/h5>\n

[\/vc_column_text][vc_empty_space height=“30px“][vc_video link=“https:\/\/youtu.be\/8WNxfchv43s“ align=“center“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“150px“]

Radi pom\u00f4\u017eeme aj s va\u0161\u00edm projektom.<\/span><\/div>Kontaktujte n\u00e1s<\/a><\/div><\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Liatinov\u00e9 kachle Sahara s\u00fa manufakt\u00farny v\u00fdrobca z Dubnice nad V\u00e1hom, ktor\u00fd v\u010faka pou\u017e\u00edvaniu tradi\u010dn\u00fdch postupov v\u00fdr\u00e1ba jedine\u010dn\u00e9 kachle. Klient n\u00e1s po\u017eiadal o tla\u010d let\u00e1ku. Na\u0161\u00edm cie\u013eom bolo uk\u00e1za\u0165 Liatinov\u00e9 Kachle Sahara vo forme, ktor\u00e1 lep\u0161ie pribl\u00ed\u017ei ich prednosti cie\u013eovej skupine\u2014potencion\u00e1lnym z\u00e1kazn\u00edkom. Pri pr\u00edprave projektu sme v\u0161ak identifikovali nasledovn\u00e9 probl\u00e9my doteraj\u0161ej marketingovej komunik\u00e1cie.<\/p>\n","protected":false},"author":2,"featured_media":20929,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[290,258,250,260,380,143],"portfolio_tag":[],"class_list":["post-20927","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-brozura","portfolio_category-copywriting","portfolio_category-firemna-identita","portfolio_category-fotografovanie-referencie","portfolio_category-kategoria-pripadove-studie","portfolio_category-tlac"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_page\/20927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/comments?post=20927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/media\/20929"}],"wp:attachment":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/media?parent=20927"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_category?post=20927"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_tag?post=20927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}