{"id":20936,"date":"2018-03-01T16:07:11","date_gmt":"2018-03-01T15:07:11","guid":{"rendered":"http:\/\/www.lemonlion.sk\/?post_type=portfolio_page&p=20936"},"modified":"2019-11-19T15:46:02","modified_gmt":"2019-11-19T14:46:02","slug":"demetra-branding","status":"publish","type":"portfolio_page","link":"https:\/\/www.lemonlion.sk\/sk\/referencie\/demetra-branding\/","title":{"rendered":"Demetra branding"},"content":{"rendered":"

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Demetra je talianska zna\u010dka predajcov m\u00faky. Oslovili n\u00e1s so \u017eiados\u0165ou o pomoc pri tvorbe novej zna\u010dky a loga. Nemali ani logo ani n\u00e1zov.<\/p>\n

 <\/p>\n

Klientka pri\u0161la s dobr\u00fdmi n\u00e1padmi in\u0161pirova\u0165 sa antikou a ich symbolikou. Po konzult\u00e1cii s \u0148ou sme sa zhodli na symbole \u017eenskej tv\u00e1re z profilu kombinovanej so symbolom \u017eita vo vlasoch.<\/p>\n

 <\/p>\n

 <\/p>\n

Skicovanie<\/h2>\n

Za\u010dali sme skicovan\u00edm prv\u00fdch n\u00e1padov a mo\u017en\u00fdch sp\u00f4sobov ako vyjadri\u0165 \u017eelan\u00fa my\u0161lienku. V z\u00e1ujme jednoduchosti sme sa rozhodli spravi\u0165 ve\u013ek\u00e9 zrn\u00e1 \u017eita.<\/p>\n

 <\/p>\n

 <\/p>\n

Prv\u00e9 koncepty a kon\u0161trukcia<\/h2>\n

Po mnoh\u00fdch obmen\u00e1ch a zdokonalovaniach geometrie sme dosiahli fin\u00e1lny tvar. Klienta pri\u0161la s dodato\u010dn\u00fdm vylep\u0161en\u00edm – prame\u0148om vlasov nad \u010delom. Toto pomohlo e\u0161te lep\u0161ie farebne vyv\u00e1\u017ei\u0165 symbol.<\/p>\n

 <\/p>\n

V posledn\u00fdch krokoch sme zmenili sp\u00f4sob, ak\u00fdm s\u00fa „vlasy“ vykreslen\u00e9 tak, aby logo lep\u0161ie fungovalo v \u0161tvorcovom form\u00e1te a bolo kompaktnej\u0161ie.<\/p>\n

 <\/p>\n

 <\/p>\n

P\u00edsmo a farby<\/h2>\n

P\u00edsmo Trajan bola zjavn\u00e1 vo\u013eba pre logotyp (text). Skombinovali sme ho s dynamick\u00fdm polo-ozdobn\u00fdm p\u00edsmom Textile. Decentn\u00e9, stabiln\u00e9 p\u00edsmo p\u00f4sob\u00ed ve\u013emi dobre v kontraste s modern\u00fdm dynamick\u00fdm p\u00edsmom za zachovania v\u00fdbornej \u010ditate\u013enosti.<\/p>\n

 <\/p>\n

Zadefinovali sme klientke farby vo v\u0161etk\u00fdch farebn\u00fdch priestoroch, pantone a f\u00f3li\u00e1ch pre jednoduchos\u0165 bud\u00faceho pou\u017eitia na in\u00e9 \u00fa\u010dely.<\/p>\n

 <\/p>\n

 <\/p>\n

Bezpe\u010dnostn\u00e1 z\u00f3na loga<\/h2>\n

Zadefinovali sme kon\u0161trukciu loga a bezpe\u010dnostn\u00fa z\u00f3nu, do ktorej by nemal zasahova\u0165 \u017eiadny in\u00fd element, aby logo vyzeralo \u010do najlep\u0161ie. V\u0161etky v\u00fdnimky alebo zmeny musia by\u0165 prediskutovan\u00e9 s profesion\u00e1lom.<\/p>\n

 <\/p>\n

 <\/p>\n

Pou\u017eitie na vreciach<\/h2>\n

Pred odovzdan\u00edm loga sme navrhli ako bude vyzera\u0165 na ich zna\u010dkov\u00fdch vreciach. Toto je toti\u017e naj\u010dastej\u0161\u00ed bod kontaktu s ich zna\u010dkou.<\/p>\n

 <\/p>\n

 <\/p>\n

Klientka povedala:<\/h2>\n

„Ahoj, od vreciarov [tla\u010diare\u0148, ktor\u00e1 vyr\u00e1ba vrecia pre m\u00faku] m\u00e1me ve\u013emi dobr\u00fd ohlas na logo aj slogan a vlastne cel\u00fa my\u0161lienku. Vraj je jednoduch\u00e9, elegantn\u00e9 a z\u00e1rove\u0148 pekn\u00e9. M\u00f4\u017eeme sa navz\u00e1jom poklepa\u0165 po pleci. Good job.“<\/p>\n

 <\/p>\n\u010fal\u0161ie log\u00e1 od n\u00e1s<\/a>\n

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Demetra je talianska zna\u010dka predajcov m\u00faky. Oslovili n\u00e1s so \u017eiados\u0165ou o pomoc pri tvorbe novej zna\u010dky a loga. Nemali ani logo ani n\u00e1zov. Klientka pri\u0161la s dobr\u00fdmi n\u00e1padmi in\u0161pirova\u0165 sa antikou a ich symbolikou. Po konzult\u00e1cii s \u0148ou sme sa zhodli na symbole \u017eenskej tv\u00e1re z profilu kombinovanej so symbolom \u017eita vo vlasoch.<\/p>\n","protected":false},"author":2,"featured_media":25329,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","portfolio_category":[265,134],"portfolio_tag":[],"class_list":["post-20936","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-budovanie-znacky","portfolio_category-logo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_page\/20936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/comments?post=20936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/media\/25329"}],"wp:attachment":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/media?parent=20936"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_category?post=20936"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_tag?post=20936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}