{"id":21798,"date":"2018-09-10T15:02:06","date_gmt":"2018-09-10T14:02:06","guid":{"rendered":"https:\/\/www.lemonlion.sk\/?post_type=portfolio_page&p=21798"},"modified":"2022-02-09T09:27:28","modified_gmt":"2022-02-09T08:27:28","slug":"budovanie-znacky-ekosad","status":"publish","type":"portfolio_page","link":"https:\/\/www.lemonlion.sk\/sk\/referencie\/budovanie-znacky-ekosad\/","title":{"rendered":"Budovanie zna\u010dky Ekosad"},"content":{"rendered":"

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Budovanie zna\u010dky Ekosad<\/span><\/h1>\n

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Ako sme v Lemon Lion vytvorili zna\u010dku pre mlad\u00fa firmu, ktor\u00e1 ekologicky pestuje \u010du\u010doriedky a\u00a0levandu\u013eu. Pr\u00edpadov\u00e1 \u0161t\u00fadia.<\/span><\/h5>\n

[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“150px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″][vc_column_text]Ekosad je plant\u00e1\u017e, ktor\u00fa obhospodaruj\u00fa dvaja mlad\u00ed \u013eudia, pokra\u010duj\u00faci v rodinnej trad\u00edci\u00ed\u2014pestovan\u00ed. Najv\u00e4\u010d\u0161iu \u010das\u0165 produkcie klienta tvoria \u010du\u010doriedky a levandu\u013ea. Pestuje tie\u017e ovocie, kvety a\u00a0med. Pou\u017e\u00edva ich ako pr\u00edsady vo v\u00fdrobkoch z\u00a0jeho vlastnej produkcie: sirupy, medy, su\u0161en\u00e9 kvety.[\/vc_column_text][\/vc_column][vc_column width=“1\/2″][vc_column_text]Klient za nami pri\u0161iel s\u00a0t\u00fdm, \u010di by sme mu vedeli vytvori\u0165 webov\u00fa str\u00e1nku. Povedali sme, \u017ee ve\u013emi radi, ale pre\u010do skon\u010di\u0165 iba pri webovej str\u00e1nke? Webov\u00e1 str\u00e1nka, pokia\u013e nie je s\u00fa\u010das\u0165ou \u0161ir\u0161ieho, systematick\u00e9ho sna\u017eenia ako oslovova\u0165 bud\u00facich i\u00a0s\u00fa\u010dasn\u00fdch z\u00e1kazn\u00edkov, \u010dasto nenapln\u00ed svoj potenci\u00e1l.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“150px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_gallery type=“image_grid“ images=“21820,21821,21822″ img_size=“full“ onclick=““ column_number=“3″ grayscale=“no“ images_space=“gallery_with_space“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“150px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″][vc_column_text]Nasledovalo preto nieko\u013eko spolo\u010dn\u00fdch stretnut\u00ed. Rozpr\u00e1vali sme sa po\u010das nich v akom stave je marketing firmy, ak\u00fa reklamu klient robil v\u00a0minulosti, rozpr\u00e1vali sme sa o pl\u00e1noch do bud\u00facnosti. Rozpr\u00e1vali sme sa tie\u017e o\u00a0tom, kto s\u00fa jeho z\u00e1kazn\u00edci, kde sa nach\u00e1dzaj\u00fa a\u00a0ako sa im pl\u00e1nujeme prihov\u00e1ra\u0165. Po\u010das stretnut\u00ed sme si s\u00a0klientom ods\u00fahlasili rozpo\u010det, ktor\u00fd na propag\u00e1ciu vy\u010dlen\u00ed. Klient k\u00a0n\u00e1m pri\u0161iel s ve\u013emi pekne vypracovan\u00fdm logom a\u00a0vizitkou. Spr\u00e1vne pou\u017e\u00edvanie loga v\u0161ak nebolo zadefinovan\u00e9 v\u00a0dizajn manu\u00e1li. Ch\u00fdbali n\u00e1m inform\u00e1cie o\u00a0farb\u00e1ch, pou\u017eitom p\u00edsme.\u00a0<\/span>[\/vc_column_text][\/vc_column][vc_column width=“1\/2″][vc_column_text]Existovala webov\u00e1 str\u00e1nka, ktor\u00e1 v\u0161ak nepou\u017e\u00edvala farby bl\u00edzke logu ani vizitke. Na webovej str\u00e1nke ch\u00fdbali inform\u00e1cie, ktor\u00e9 mo\u017en\u00ed z\u00e1kazn\u00edci h\u013eadaj\u00fa, a ktor\u00e9 umo\u017e\u0148uj\u00fa vyh\u013ead\u00e1va\u010du Google str\u00e1nku umiestni\u0165 vo v\u00fdsledkoch vyh\u013ead\u00e1vania. V\u00fdrobky, ktor\u00e9 klient pon\u00fakal pou\u017e\u00edvali etikety, ktor\u00e9 nep\u00f4sobili jednotne\u2014vyzerali akoby patrili nieko\u013ek\u00fdm rozdielnym v\u00fdrobcom. Klientovi sme navrhli pozrie\u0165 sa na propag\u00e1ciu z\u00a0vt\u00e1\u010dej perspekt\u00edvy. Bolo preto treba za\u010da\u0165 \u00faplne od za\u010diatku\u2014vybudova\u0165 zna\u010dku Ekosad.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“150px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_gallery type=“image_grid“ images=“21823,21824,21825″ img_size=“full“ onclick=““ column_number=“3″ grayscale=“no“ images_space=“gallery_with_space“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“150px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_column_text]<\/p>\n

Klientovi sme navrhli pozrie\u0165 sa na propag\u00e1ciu z\u00a0vt\u00e1\u010dej perspekt\u00edvy. Bolo preto treba za\u010da\u0165 \u00faplne od za\u010diatku\u2014vybudova\u0165 zna\u010dku Ekosad.<\/h5>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“150px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_gallery type=“image_grid“ images=“21826,21827,21828,21829″ img_size=“large“ onclick=““ column_number=“4″ grayscale=“no“ images_space=“gallery_with_space“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“150px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″][vc_column_text]Vytvorili sme intern\u00fd dokument, Strat\u00e9gia pou\u017e\u00edvania zna\u010dky Ekosad, v ktorom sme zadefinovali ak\u00fdm sp\u00f4sobom budeme pri budovan\u00ed zna\u010dky a propag\u00e1ci\u00ed Ekosadu postupova\u0165. Obsahuje inform\u00e1cie o konkr\u00e9tnych \u00faloh\u00e1ch, ktor\u00e9 si Ekosad vyt\u00fd\u010dil nap\u013a\u0148a\u0165. Prienik hodn\u00f4t, ktor\u00e9 zast\u00e1va Ekosad s hodnotami, ktor\u00e9 h\u013eadaj\u00fa ich potencion\u00e1lni z\u00e1kazn\u00edci n\u00e1m pomohol ur\u010di\u0165, kto s\u00fa potencion\u00e1lni z\u00e1kazn\u00edci Ekosadu a ako s nimi budeme komunikova\u0165.[\/vc_column_text][\/vc_column][vc_column width=“1\/2″][vc_column_text]Vizu\u00e1lnu identitu zna\u010dky Ekosad sme sa zhodli zalo\u017ei\u0165 na kombin\u00e1ci\u00ed \u0161tyroch prvkov: modrotla\u010d z\u00a0okolia P\u00fachova (biele bodky na modrom podklade), svie\u017ei zelen\u00fd l\u00edstok z\u00a0loga, organicky vyzeraj\u00face p\u00edsmo (typografia) a farebn\u00e1 paleta (modro-fialov\u00e1, zvie\u017ea zelen\u00e1, \u017elto-oran\u017eov\u00e1, malinovo \u010derven\u00e1) vych\u00e1dzaj\u00faca z \u010derstvej produkcie plant\u00e1\u017ee.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“150px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_gallery type=“image_grid“ images=“21830,21831,21832,21836″ img_size=“large“ onclick=““ column_number=“4″ grayscale=“no“ images_space=“gallery_with_space“]\n\n\t\n\t Kompletn\u00fd manu\u00e1l<\/span><\/span><\/span>\t<\/a>\n\n[\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“150px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ el_class=“martinov-napad2″ z_index=““][vc_column width=“1\/3″][vc_empty_space height=“45px“][vc_column_text]Pri tvorbe webovej str\u00e1nky sme sa zhodli na tom, \u017ee bude musie\u0165 komunikova\u0165 hodnoty zna\u010dky. Mus\u00ed oslovova\u0165 spr\u00e1vnym t\u00f3nom a t\u00e9my pri tvorbe reklamn\u00fdch textov. Fotografie musia tie\u017e s\u00favisie\u0165 s o\u010dak\u00e1vaniami bud\u00facich z\u00e1kazn\u00edkov.\u00a0Vzh\u013ead webovej str\u00e1nky sme zjednotili s novou vizu\u00e1lnou identitou zna\u010dky. Spolu s klientom sme doplnili texty, ktor\u00e9 poskytuj\u00fa v\u0161etky potrebn\u00e9 inform\u00e1cie o klientovi, jeho produkci\u00ed a hodnot\u00e1ch, za ktor\u00fdmi si stoj\u00ed.<\/p>\n

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Nov\u00ed n\u00e1v\u0161tevn\u00edci na webe n\u00e1jdu potrebn\u00e9 inform\u00e1cie o produkcii plant\u00e1\u017ee, inform\u00e1cie o klientovi a ich hodnot\u00e1ch, inform\u00e1cie o tom kedy v roku je mo\u017en\u00e9 r\u00f4zne v\u00fdrobky zak\u00fapi\u0165, inform\u00e1cie o sprievodn\u00fdch akci\u00e1ch a pod.\u00a0<\/span><\/p>\n

 <\/p>\nEkosad.sk<\/a>\n

[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][vc_column width=“2\/3″][vc_tabs style=“horizontal“][vc_tab title=“Nov\u00e1 webov\u00e1 str\u00e1nka“ tab_id=“b178de15-0fe4-9″][vc_single_image image=“21809″ img_size=“full“ alignment=“center“ onclick=“link_image“ qode_css_animation=““][\/vc_tab][vc_tab title=“a pred preroben\u00edm“ tab_id=“48724e4b-5328-9″][vc_single_image image=“21807″ img_size=“full“ qode_css_animation=““][\/vc_tab][\/vc_tabs][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“100px“][vc_single_image image=“21805″ img_size=“full“ qode_css_animation=““ el_class=“martinov-napad“][vc_empty_space height=“150px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““ el_class=“martinov-napad2″][vc_column width=“2\/3″][vc_tabs style=“horizontal“][vc_tab title=“Nov\u00e9 etikety“ tab_id=“b178de15-0fe4-9″][vc_single_image image=“21834″ img_size=“full“ alignment=“center“ onclick=“link_image“ qode_css_animation=““][\/vc_tab][vc_tab title=“a pred preroben\u00edm“ tab_id=“48724e4b-5328-9″][vc_single_image image=“21835″ img_size=“full“ qode_css_animation=““][\/vc_tab][\/vc_tabs][vc_empty_space height=“30px“][\/vc_column][vc_column width=“1\/3″][vc_empty_space height=“45px“][vc_column_text]Pri n\u00e1vrhu etikiet sme vych\u00e1dzali najm\u00e4 z potreby zjednoti\u0165 ich vzh\u013ead. V\u00fdzvou bolo zos\u00faladi\u0165 r\u00f4zne tvary flia\u0161 a poh\u00e1rov. Chceli sme aby produkty bolo mo\u017en\u00e9 od seba \u013eahko odl\u00ed\u0161i\u0165. Tu n\u00e1m v\u00fdrazne pomohlo to, \u017ee sme pred t\u00fdm zadefinovali prvky vizu\u00e1lnej identity.\u00a0<\/span><\/p>\n

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V\u00fdrobky Ekosadu v\u0161ak nepozost\u00e1vaj\u00fa len z etikiet samotn\u00fdch. \u013devandu\u013eov\u00fd sirup z produkcie Ekosadu tvor\u00ed recyklovan\u00e9 vie\u010dko schovan\u00e9 pod \u0161tvorec l\u00e1tky so vzorom modrotla\u010de. Tak ako to vedeli robi\u0165 star\u00e9 mamy. Pln\u00e1 f\u013ea\u0161a sirupu m\u00e1 charakteristick\u00fa farbu, ktor\u00e1 tvor\u00ed podklad pod etiketou. V d\u00f4sledku toho, \u017ee \u010das\u0165 spotrebite\u013eov s\u00fa tzv. \u201cbezobalov\u00ed\u201d, tak\u00ed ktor\u00ed pou\u017eit\u00e9 obaly a f\u013ea\u0161e prines\u00fa na op\u00e4tovn\u00e9 naplnenie, zva\u017eovali sme aj vzh\u013ead etikety pri pr\u00e1zdnej f\u013ea\u0161i a jej viacn\u00e1sobn\u00fd \u017eivotn\u00fd cyklus.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“150px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/3″][\/vc_column][vc_column width=“1\/3″]