{"id":22040,"date":"2018-10-02T07:00:12","date_gmt":"2018-10-02T06:00:12","guid":{"rendered":"https:\/\/www.lemonlion.sk\/?post_type=portfolio_page&p=22040"},"modified":"2021-06-25T08:33:08","modified_gmt":"2021-06-25T07:33:08","slug":"rebranding-chirdia-kampan","status":"publish","type":"portfolio_page","link":"https:\/\/www.lemonlion.sk\/sk\/referencie\/rebranding-chirdia-kampan\/","title":{"rendered":"Rebranding Chirdia"},"content":{"rendered":"

[vc_row row_type=“parallax“ parallax_content_width=“in_grid“ text_align=“left“ full_screen_section_height=“yes“ vertically_align_content_in_middle=“yes“ background_image=“22110″][vc_column][vc_empty_space height=“30px“][vc_column_text]<\/p>\n

Rebranding Chirdia<\/span><\/h1>\n

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Ako sme pomohli uk\u00e1za\u0165 \u013eudsk\u00fa tv\u00e1r a komunikovali svojr\u00e1zny charakter kliniky jednod\u0148ovej chirurgie. Pr\u00edpadov\u00e1 \u0161t\u00fadia.<\/span><\/h5>\n

[\/vc_column_text][vc_empty_space height=“30px“]<\/i><\/span>[vc_empty_space height=“80px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ in_content_menu=“in_content_menu“ content_menu_icon=““ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ anchor=“uvod“ content_menu_title=“\u00davod“ z_index=““][vc_column][vc_empty_space height=“150px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″][vc_column_text]Chirdia je ne\u0161t\u00e1tne zdravotn\u00edcke zariadenie z Tren\u010d\u00edna, ktor\u00e9 sa zameriava na pl\u00e1novan\u00e9 chirurgick\u00e9 v\u00fdkony jednod\u0148ovej chirurgie. Klient n\u00e1s oslovil so \u017eiados\u0165ou o vylep\u0161enie webovej str\u00e1nky. Po\u010das prv\u00e9ho rozhovoru sa na\u0161e ot\u00e1zky tykali najm\u00e4 cie\u013ea, ktor\u00fd m\u00e1 nov\u00e1 webov\u00e1 str\u00e1nka plni\u0165.\u00a0<\/span>[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][vc_column width=“1\/2″][vc_column_text]H\u013eadali sme spolu aj odpove\u010f na ot\u00e1zku, pre\u010do predch\u00e1dzaj\u00faca webov\u00e1 str\u00e1nka tento cie\u013e neplnila. Uk\u00e1zalo sa, \u017ee probl\u00e9my le\u017eia menej v grafickom stv\u00e1rnen\u00ed webovej str\u00e1nky \u010di v star\u0161om syst\u00e9me (CMS) ale viac v samotnom obsahu. Po ods\u00fahlasen\u00ed dohodnut\u00e9ho rozpo\u010dtu sme op\u00e4\u0165 st\u00e1li pred ve\u013emi zauj\u00edmav\u00fdm projektom.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“150px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ background_color=“#f6f6f6″ z_index=““][vc_column][vc_empty_space height=“50px“][vc_column_text]Cie\u013e:<\/p>\n

Zv\u00fd\u0161i\u0165 po\u010det nov\u00fdch klientov, ktor\u00ed sa zauj\u00edmaj\u00fa o vyu\u017eitie slu\u017eieb poskytovan\u00fdch ne\u0161t\u00e1tnym zdravotn\u00edckym zariaden\u00edm.<\/h6>\n

 <\/p>\n

Strat\u00e9gia:<\/p>\n

Rebranding + 6-mesa\u010dn\u00e1 on-line kampa\u0148<\/h6>\n

[\/vc_column_text][vc_empty_space height=“50px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“150px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ in_content_menu=“in_content_menu“ content_menu_icon=““ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ anchor=“rebranding“ content_menu_title=“Rebranding“ z_index=““][vc_column][vc_column_text]<\/p>\n

Rebranding<\/h4>\n

[\/vc_column_text][vc_empty_space height=“50px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/3″][vc_column_text]Chirdia je zariadenie, v ktorom sa pacient c\u00edti ako v rodine. Prostredie i person\u00e1l s\u00fa priate\u013esk\u00ed, vl\u00e1dne tam rodinn\u00e1 atmosf\u00e9ra. Prostredie kliniky je naozaj jedine\u010dn\u00e9 svojim r\u00e1zom. Od \u0161t\u00e1tnych zariaden\u00ed sa v\u00fdrazne l\u00ed\u0161i t\u00fdm, \u017ee priestory a vybavenie sp\u013a\u0148aj\u00fa \u201cz\u00e1padn\u00e9\u201d \u0161tandardy. To v\u0161ak nie je nie\u010do \u010do by ho dostato\u010dne odli\u0161ovalo od ne\u0161t\u00e1tnej konkurencie.<\/i>[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][vc_column width=“1\/3″][vc_single_image image=“22042″ img_size=“full“ alignment=“center“ onclick=“link_image“ qode_css_animation=““][vc_empty_space height=“30px“][\/vc_column][vc_column width=“1\/3″][vc_column_text]Copywriting, video materi\u00e1ly a fotografovanie sme robili so z\u00e1merom vyzdvihn\u00fa\u0165 odli\u0161nosti. Zamerali sme sa na in\u00e9 v\u00fdhody ako tie, ktor\u00e9 s\u00fa technick\u00e9ho charakteru. Klient nerob\u00ed v\u00fdkony, ktor\u00e9 by nebolo mo\u017en\u00e9 n\u00e1js\u0165 inde, dokonca ich ani nerob\u00ed s najni\u017e\u0161ou cenou. Zna\u010dku Chirdia sme sa rozhodli budova\u0165 na pozit\u00edvnych em\u00f3ciach a osobitnom \u0161arme klienta.[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/3″][vc_single_image image=“22043″ img_size=“full“ alignment=“center“ onclick=“link_image“ qode_css_animation=““][vc_empty_space height=“30px“][\/vc_column][vc_column width=“1\/3″][vc_column_text]Pre pacienta najvidite\u013enej\u0161\u00ed rozdiel nast\u00e1va pri kontakte s pacientom. Pr\u00edstup doktorov a sestersk\u00e9ho person\u00e1lu je \u00faplne jedine\u010dn\u00fd. Doktori s\u00fa odborne vzdelan\u00ed, no maj\u00fa zmysel pre humor a i ke\u010f s\u00fa perfekcionisti, vedia si v\u017edy n\u00e1js\u0165 pre pacienta dostatok \u010dasu. Najm\u00e4 pre vysvet\u013eovanie. Tejto pr\u00edstup v in\u00fdch zdravotn\u00fdch zariadeniach, aj komer\u010dne orientovan\u00fdch, nie je ani z\u010faleka \u0161tandardom.\u00a0<\/span>[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][vc_column width=“1\/3″][vc_single_image image=“22044″ img_size=“full“ alignment=“center“ onclick=“link_image“ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“150px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ in_content_menu=“in_content_menu“ content_menu_icon=““ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ anchor=“nova-vizualna-identita“ content_menu_title=“Vizu\u00e1lna identita“ z_index=““][vc_column][vc_column_text]<\/p>\n

Nov\u00e1 vizu\u00e1lna identita<\/h4>\n

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\n\t
\n\n\t \n Jednoduch\u0161ia farebn\u00e1 paleta <\/span>\n<\/span>\n\n \n <\/span>\n <\/span>\n <\/span>\n<\/span>\n<\/h6>\n
\n
\n [vc_column_text]Nov\u00e1 farebn\u00e1 paleta je menej preplnen\u00e1 podobn\u00fdmi farbami. Vych\u00e1dza zo star\u0161ej, z nom\u00e1dovej grafiky. Prim\u00e1rnou farbou je Lochinvar. Modro-zelen\u00e1 je zdravotn\u00edckymi zariadeniami ob\u013e\u00faben\u00e1. Nesie sa s \u0148ou teda poves\u0165 d\u00f4very, vedomost\u00ed a loj\u00e1lnosti. Sekund\u00e1rna farba je Valencia. Je to farba Valentsk\u00fdch pomaran\u010dov, a tie\u017e farba sp\u00e1jaj\u00faca sa s krvou\u2014tak ako v\u0161etky \u010derven\u00e9 farby.[\/vc_column_text] <\/div>\n<\/div>
\n\n\t \n Modern\u00e1 typografia <\/span>\n<\/span>\n\n \n <\/span>\n <\/span>\n <\/span>\n<\/span>\n<\/h6>\n
\n
\n [vc_column_text]S novou vizu\u00e1lnou identitou pri\u0161la aj zmena p\u00edsma. Z nepraktick\u00e9ho Book Antiqua Bold na modern\u00fd webfont Montserrat. P\u00edsmo, ktor\u00e9 viac svojimi priamymi l\u00edniami pasuje do sveta medic\u00ednskych zariaden\u00ed a n\u00e1pisov na tabuliach. Modern\u00fd webfont n\u00e1m navy\u0161e umo\u017e\u0148uje p\u00edsmo pou\u017e\u00edva\u0165 konzistentne ako na tla\u010dovin\u00e1ch, tak na webovej str\u00e1nke.[\/vc_column_text] <\/div>\n<\/div>
\n\n\t \n Obd\u013a\u017enikov\u00e9 grafick\u00e9 prvky <\/span>\n<\/span>\n\n \n <\/span>\n <\/span>\n <\/span>\n<\/span>\n<\/h6>\n
\n
\n [vc_column_text]Maj\u00fa svoj p\u00f4vod v nom\u00e1dovej grafike. Podobne ako farebn\u00e1 paleta pre\u0161li \u010distiacim procesom s cie\u013eom zn\u00ed\u017ei\u0165 pocit tvarovej nejednotnosti a preplnenosti. Ako referenciu na toto dielo a pre s\u00favis s predch\u00e1dzaj\u00facou vizu\u00e1lnou identitou sme sa rozhodli pri grafickou dizajne zachova\u0165 vzor zdravotn\u00edcky-zelen\u00fdch a tehlovo-oran\u017eov\u00fdch pruhov\u2014najv\u00fdraznej\u0161\u00ed prvok nom\u00e1dovej ilustr\u00e1cie. \u00a0<\/span>[\/vc_column_text] <\/div>\n<\/div>
\n\n\t \n Fotografie usmievav\u00e9ho person\u00e1lu a spokojn\u00fdch pacientov <\/span>\n<\/span>\n\n \n <\/span>\n <\/span>\n <\/span>\n<\/span>\n<\/h6>\n
\n
\n [vc_column_text]V\u00fdsledn\u00fd grafick\u00fd dizajn projektu je zna\u010dne niminalistick\u00fd, moderne ploch\u00fd a \u010dist\u00fd. Kvalitn\u00e9 fotografie preto tvoria v\u00fdrazn\u00fa \u010das\u0165 vizu\u00e1lnej identity projektu Chirdia. Pri tvorbe fotografi\u00ed a vide\u00ed pre klienta sme sa zamerali na zd\u00f4raznenie nosnej my\u0161lienky\u2014pr\u00edjemn\u00e9ho, usmievav\u00e9ho person\u00e1lu v rodinnom prostred\u00ed Chirdia.[\/vc_column_text] <\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“150px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ in_content_menu=“in_content_menu“ content_menu_icon=““ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ anchor=“logo“ content_menu_title=“Logo“ z_index=““ el_class=“martinov-napad2″][vc_column width=“2\/3″]
\n \"\" \"\" <\/div>[vc_empty_space height=“30px“][vc_column_text]* Posuvn\u00edkom porovn\u00e1te nov\u00e9 logo so star\u00fdm.<\/em>[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][vc_column width=“1\/3″][vc_column_text]<\/p>\n
Nov\u00e9 logo<\/h6>\n

[\/vc_column_text][vc_empty_space height=“45px“][vc_column_text]Logo kliniky Chirdia pre\u0161lo v\u00fdraznou zmenou, na \u017eiados\u0165 klienta do neho bola zakomponovan\u00e1 aj miestna dominanta\u2014ve\u017ea Tren\u010dianskeho hradu. P\u00edsmo Book Antiqua Bold nahradil najtmav\u0161\u00ed rez modern\u00e9ho p\u00edsma\u00a0<\/span>Montserrat. P\u00edsmo n\u00e1m umo\u017enilo jednoduch\u00fd vizu\u00e1lny s\u00favis s\u00a0 <\/span>p\u00edsmom pou\u017e\u00edvan\u00fdm na webovej str\u00e1nke. P\u00edsmen\u00e1, ktor\u00e9 tvoria logotyp sme e\u0161te vy\u0161perkovali drobn\u00fdmi zmenami l\u00edni\u00ed.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“150px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ in_content_menu=“in_content_menu“ content_menu_icon=““ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ anchor=“webstranka“ content_menu_title=“Webstr\u00e1nka“ el_class=“martinov-napad2″ z_index=““][vc_column width=“1\/3″][vc_column_text]<\/p>\n

Webov\u00e1 str\u00e1nka<\/h6>\n

[\/vc_column_text][vc_empty_space height=“45px“][vc_column_text]Re-branding bol pre klientov najvidite\u013enej\u0161\u00ed pri zmene webovej str\u00e1nky. Na\u0161im cie\u013eom bolo, okrem toho u\u017e spomenut\u00e9ho, aj zachovanie \u010do najv\u00e4\u010d\u0161ej s\u00favislosti predt\u00fdm-a-teraz. Z nom\u00e1dovej grafiky sme zachovali obd\u013a\u017enikov\u00e9 grafick\u00e9 prvky. Str\u00e1nka nesie nov\u00e9 logo, farby z novej farebnej palety. Najv\u00e4\u010d\u0161\u00ed rozdiel je v\u0161ak v kvalite textov a fotografi\u00ed. Na z\u00e1klade rozsiahlych rozhovorov s person\u00e1lom Chirdia na\u0161i copywriteri vytvorili \u00faplne nov\u00fd obsah webu.\u00a0<\/span>[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][vc_column width=“2\/3″][qode_in_device_slider device=“desktop“ titles_on_hover=“yes“ navigation=“yes“ auto_start=“no“][qode_in_device_slider_item target=“_self“ image=“22088″ title=“Nov\u00e1 webov\u00e1 str\u00e1nka“][qode_in_device_slider_item target=“_self“ image=“22089″ title=“takto vyzerala webov\u00e1 str\u00e1nka predt\u00fdm“][\/qode_in_device_slider][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“150px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““ el_class=“cover-boxes-1″][vc_column]