{"id":22167,"date":"2018-10-12T08:25:02","date_gmt":"2018-10-12T07:25:02","guid":{"rendered":"https:\/\/www.lemonlion.sk\/?post_type=portfolio_page&p=22167"},"modified":"2019-09-13T14:22:14","modified_gmt":"2019-09-13T13:22:14","slug":"sisi-rebranding","status":"publish","type":"portfolio_page","link":"https:\/\/www.lemonlion.sk\/sk\/referencie\/sisi-rebranding\/","title":{"rendered":"Sisi rebranding"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“100px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column offset=“vc_col-md-offset-2 vc_col-md-8″][vc_single_image image=“23232″ img_size=“full“ alignment=“center“ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“100px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column offset=“vc_col-md-offset-2 vc_col-md-8″][vc_column_text]<\/p>\n

Redizajn zna\u010dky pre sie\u0165 ubytovania Sisi. Pr\u00edpadov\u00e1 \u0161t\u00fadia.<\/h3>\n

[\/vc_column_text][vc_empty_space height=“100px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_row_inner row_type=“row“ type=“grid“ text_align=“left“ css_animation=““][vc_column_inner width=“1\/2″][vc_column_text]Podie\u013eali sme sa na redizajne zna\u010dky siete ubytovania Sisi. Jednalo sa o rozsiahlu zmenu. T\u00fdkala\u00a0sa v\u0161etk\u00fdch zlo\u017eiek marketingovej komunik\u00e1cie. V\u00fdsledn\u00fd redizajn bol nakoniec v\u00fdsledkom \u00fazkej spolupr\u00e1ce nieko\u013ek\u00fdch reklamn\u00fdch agent\u00far a klienta samotn\u00e9ho.\u00a0Spolupr\u00e1ca prebiehala korektne a produkt\u00edvne.\u00a0<\/span>[\/vc_column_text][vc_empty_space height=“50px“][\/vc_column_inner][vc_column_inner width=“1\/2″][vc_single_image image=“23233″ img_size=“full“ alignment=“center“ qode_css_animation=““][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“100px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_row_inner row_type=“row“ type=“grid“ text_align=“left“ css_animation=““][vc_column_inner width=“1\/2″][vc_single_image image=“23234″ img_size=“full“ alignment=“center“ qode_css_animation=““ css=“.vc_custom_1553004855071{padding-right: 20% !important;}“][vc_empty_space height=“50px“][\/vc_column_inner][vc_column_inner width=“1\/2″][vc_column_text]Autor loga bol pr\u00edstupn\u00fd filozofickej a technickej \u00faprave z na\u0161ej strany. T\u00e1to spo\u010d\u00edvala najm\u00e4 v praktick\u00fdch po\u017eiadavk\u00e1ch na dizajn ako boli dominancia zna\u010dky Sisi pri ka\u017edej forme aplik\u00e1cie loga, modul\u00e1rnos\u0165 jednotliv\u00fdch prvkov a jednoduchos\u0165 tvarov.\u00a0Redizajnovan\u00e9 logo preto muselo sp\u013a\u0148a\u0165 nasleduj\u00face krit\u00e9ria:[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“100px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column offset=“vc_col-md-offset-2 vc_col-md-8″]

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\n\n\t \n Dominancia zna\u010dky Sisi <\/span>\n<\/span>\n\n \n <\/span>\n <\/span>\n <\/span>\n<\/span>\n<\/h5>\n
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\n [vc_column_text]Ka\u017ed\u00e9 zariadenie bolo doteraz brandovan\u00e9 samostatne. Toto sme sa, po porade s klientom, rozhodli zmeni\u0165 a v\u0161etky zariadenia ozna\u010dova\u0165 jednotne zna\u010dkou Sisi. Pri ka\u017edej aplik\u00e1ci\u00ed od vizitky, cez hlavi\u010dkov\u00fd papier, informa\u010dn\u00e9 panely v interi\u00e9ri a\u017e po logo na budove muselo by\u0165 teda v prvom rade jasn\u00e9, \u017ee sa jedn\u00e1 o Sisi a a\u017e potom n\u00e1zov konkr\u00e9tneho zariadenia.[\/vc_column_text] <\/div>\n<\/div>
\n\n\t \n Modul\u00e1rnos\u0165 jednotliv\u00fdch prvkov <\/span>\n<\/span>\n\n \n <\/span>\n <\/span>\n <\/span>\n<\/span>\n<\/h5>\n
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\n [vc_column_text]Pod modul\u00e1rnos\u0165ou m\u00e1me na mysli to, \u017ee jednotliv\u00e9 prvky loga museli by\u0165 oddelite\u013en\u00e9, zamenite\u013en\u00e9 a mali by fungova\u0165 vo verzii nad sebou aj ved\u013ea seba. Je pravdepodobn\u00e9, \u017ee klient nezostane pri s\u00fa\u010dasnom po\u010dte ubytovac\u00edch zariaden\u00ed a v bud\u00facnosti budeme potrebova\u0165 prid\u00e1va\u0165 \u010fal\u0161ie. Museli sme vymyslie\u0165 ako v bud\u00facnosti prid\u00e1me \u010fal\u0161ie zariadenia do siete.\u00a0<\/span>[\/vc_column_text] <\/div>\n<\/div>
\n\n\t \n Jednoduch\u00e9 a pevn\u00e9 l\u00ednie <\/span>\n<\/span>\n\n \n <\/span>\n <\/span>\n <\/span>\n<\/span>\n<\/h5>\n
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\n [vc_column_text]Aby bolo logo na budov\u00e1ch mo\u017en\u00e9 vyhotovi\u0165 v plastickej forme, jednotliv\u00e9 l\u00ednie museli ma\u0165 jasne zadefinovan\u00e9 plochy vo verzii v jednej i viacer\u00fdch farb\u00e1ch. Pomery ve\u013ekost\u00ed medzi n\u00e1zvom zna\u010dky a n\u00e1zvom zariadenia musel by\u0165 tak\u00fd, aby ich bolo mo\u017en\u00e9 pre\u010d\u00edta\u0165 aj z dia\u013eky.[\/vc_column_text] <\/div>\n<\/div><\/div>[\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“100px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_row_inner row_type=“row“ type=“grid“ text_align=“left“ css_animation=““][vc_column_inner width=“1\/2″][vc_column_text]U\u017e pred tvorbou prv\u00fdch n\u00e1vrhov sme vedeli, \u017ee najv\u00e4\u010d\u0161ia v\u00fdzva, ktor\u00e1 pred nami stoj\u00ed, bude aplikova\u0165 logo na fas\u00e1de v\u00fd\u0161kovej budovy Sisi Gardens. Tu sme museli zva\u017eova\u0165 estetick\u00fd rozmer, po\u017eadovan\u00fa vidite\u013enos\u0165 z ve\u013ekej dia\u013eky a dokonca v noci a tie\u017e technologick\u00e9 mo\u017enosti mont\u00e1\u017ee na fas\u00e1du budovy.[\/vc_column_text][vc_empty_space height=“50px“][\/vc_column_inner][vc_column_inner width=“1\/2″][vc_single_image image=“23235″ img_size=“full“ alignment=“center“ qode_css_animation=““ css=“.vc_custom_1553005052368{padding-left: 20% !important;}“][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“130px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_row_inner row_type=“row“ type=“grid“ text_align=“left“ css_animation=““][vc_column_inner width=“1\/2″][vc_single_image image=“23221″ img_size=“full“ alignment=“center“ qode_css_animation=““][vc_empty_space height=“50px“][\/vc_column_inner][vc_column_inner width=“1\/2″][vc_column_text]Po konzult\u00e1ci\u00e1ch dizajnmanu\u00e1lu na\u0161a pr\u00e1ca nekon\u010dila a pustili sme sa do aplik\u00e1cie loga. Are\u00e1l ka\u017ed\u00e9ho ubytovacieho zariadenia potreboval nov\u00e9 naviga\u010dn\u00e9 tabule do exteri\u00e9ru aj interi\u00e9ru. Zmenou pre\u0161li v\u0161etky tla\u010doviny. Ve\u013emi sme si dali z\u00e1le\u017ea\u0165 na tvorbe\u00a0animovanej verzie loga Sisi<\/a><\/strong>, ktor\u00e9 sme pou\u017eili vo firemnom videu aj na webovej str\u00e1nke<\/a><\/strong>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“100px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30px“]
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Pre klienta Sisi sme sa podie\u013eali na redizajne zna\u010dky jeho siete ubytovania. Zmena nebola jednoduch\u00e1 a t\u00fdkala\u00a0sa v\u0161etk\u00fdch zlo\u017eiek marketingovej komunik\u00e1cie. <\/p>\n","protected":false},"author":2,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","portfolio_category":[134,380],"portfolio_tag":[],"class_list":["post-22167","portfolio_page","type-portfolio_page","status-publish","hentry","portfolio_category-logo","portfolio_category-kategoria-pripadove-studie"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_page\/22167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/comments?post=22167"}],"wp:attachment":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/media?parent=22167"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_category?post=22167"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_tag?post=22167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}