{"id":27980,"date":"2021-03-26T09:26:11","date_gmt":"2021-03-26T08:26:11","guid":{"rendered":"https:\/\/www.lemonlion.sk\/?post_type=portfolio_page&p=27980"},"modified":"2022-06-06T12:21:44","modified_gmt":"2022-06-06T10:21:44","slug":"animovane-logo-eden-haus","status":"publish","type":"portfolio_page","link":"https:\/\/www.lemonlion.sk\/sk\/referencie\/animovane-logo-eden-haus\/","title":{"rendered":"Animovan\u00e9 logo Eden Haus"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column width=“1\/4″ offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm“][vc_empty_space height=“50px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ el_id=“animovane-logo-eden-haus“ z_index=““][vc_column offset=“vc_col-md-offset-2 vc_col-md-8 vc_col-xs-12″][vc_column_text el_class=“zlta-ciara“]<\/p>\n

Animovan\u00e9 logo pre EDEN HAUS<\/h1>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column width=“1\/4″ offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“150px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm“][vc_empty_space height=“50px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““ background_color=“#333333″][vc_column width=“1\/2″ offset=“vc_col-sm-offset-3″][vc_single_image image=“27981″ img_size=“full“ alignment=“center“ qode_css_animation=““ el_class=“gif“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column width=“1\/4″ offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“150px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm“][vc_empty_space height=“50px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column offset=“vc_col-md-offset-2 vc_col-md-8 vc_col-xs-12″][vc_column_text]Eden Haus vyr\u00e1ba a stavia montovan\u00e9 n\u00edzkoenergetick\u00e9 dreven\u00e9 domy. To, \u017ee doba so sebou prin\u00e1\u0161a v\u0161adepr\u00edtomn\u00fd videoobsah si vy\u017eaduje, aby sme zna\u010dku v ka\u017edom videomateri\u00e1li komunikovali jasne a konzistentne. Cie\u013eom tohto projektu bolo vytvori\u0165 animovan\u00fa verziu logotypu pre firemn\u00e9 vide\u00e1.<\/p>\n

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Tvoriv\u00e9 obmedzenia<\/h2>\n

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Pre m\u00f4j tvoriv\u00fd proces b\u00fdva v\u017edy prospe\u0161n\u00e9, ke\u010f si na za\u010diatku vyt\u00fd\u010dim nieko\u013eko obmedzen\u00ed. V\u00a0tomto pr\u00edpade to boli: definit\u00edvne som potreboval anim\u00e1ciu, ktor\u00e1 by bola schopn\u00e1 sa za kr\u00e1tky \u010das prehra\u0165 od za\u010diatku po koniec; potreboval som nie\u010do dos\u0165 r\u00fdchle na to, aby som t\u00fdm mohol za\u010da\u0165 a tie\u017e ukon\u010di\u0165 ak\u00fdko\u013evek videoz\u00e1znam, ale z\u00e1rove\u0148 nie\u010do, \u010do nie je pr\u00edli\u0161 kr\u00e1tke. Predal som teda klientovi my\u0161lienku, \u017ee vytvor\u00edme \u201enie\u010do viac ako jednoduch\u00e9 animovan\u00e9 p\u00edsmen\u00e1.\u201c Pl\u00e1noval som toti\u017e uk\u00e1za\u0165 pr\u00eds\u013eub, ktor\u00fd stoj\u00ed za zna\u010dkou.<\/p>\n

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Proces<\/h2>\n

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Po kr\u00e1tkom obrazovom scen\u00e1ri sa mi p\u00e4\u0165 sek\u00fand javilo ako spr\u00e1vna d\u013a\u017eka. Jedna sekunda pre pr\u00edchod a odchod, dve sekundy pre logo, aby sa zobrazilo a v\u0161imli sme si ho. Nakoniec e\u0161te jedna sekunda pre nie\u010do, \u010do spoj\u00ed animovan\u00e9 p\u00edsmen\u00e1 s pr\u00eds\u013eubom zna\u010dky.<\/p>\n

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Vizu\u00e1lne prvky<\/h2>\n

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Klient u\u017e mal vizu\u00e1lnu identitu zaveden\u00fa. Ne\u0161lo teda o tvorbu nov\u00e9ho loga. Uvedomil som si, \u017ee mi p\u00edsmen\u00e1 pripom\u00ednaj\u00fa dom. Modern\u00fd, presne tak\u00fd, ak\u00e9 klient stavia. Preto\u017ee klient nechce s\u00faperi\u0165 o najni\u017e\u0161iu cenu, mus\u00ed pon\u00faka\u0165 nie\u010do viac ako dom. T\u00fdm nie\u010d\u00edm m\u00f4\u017ee by\u0165 napr\u00edklad pr\u00eds\u013eub funk\u010dnej a harmonickej dom\u00e1cnosti, ktor\u00fa z\u00edskate po postaven\u00ed domu \u2013 pr\u00eds\u013eub toho, \u017ee vytvor\u00edte domov pre svojich bl\u00edzkych.<\/p>\n

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Ku ka\u017ed\u00e9mu domu, ktor\u00fd v Eden Haus vyrobia a postavia, zvy\u010dajne patr\u00ed zelen\u00e1 z\u00e1hrada. Tu som na\u0161iel in\u0161pir\u00e1ciu. Nieko\u013eko stromov, mo\u017eno lavi\u010dka pre vizu\u00e1lne prepojenie s\u013eubu s grafick\u00fdmi prvkami. Zelen\u00e9 slnko nefungovalo, ale \u0161tylizovan\u00e9 mraky, ktor\u00e9 sa pohybovali pomal\u0161ie, dodali pozadiu zauj\u00edmav\u00fd efekt. Obraz mal vykresli\u0165 ide\u00e1lne miesto ved\u013ea v\u00e1\u0161ho domu, postaven\u00e9ho po\u010das nieko\u013ek\u00fdch dn\u00ed, nie mesiacov.<\/p>\n

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Zvy\u0161ok u\u017e bola hra\u010dka: k\u013e\u00fa\u010dov\u00e9 sn\u00edmky, na\u010dasovanie anim\u00e1cie a krivky dynamiky v aplik\u00e1cii Adobe After Effects. M\u00e1m hotovo.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column width=“1\/4″ offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“150px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm“][vc_empty_space height=“50px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column offset=“vc_col-md-offset-2 vc_col-md-8 vc_col-xs-12 vc_hidden-xs“][vc_column_text]<\/p>\n

Obrazov\u00fd scen\u00e1r Martin\u00a0Faktor
\n<\/b>Anim\u00e1cia Martin\u00a0Faktor
\n<\/b>Agent\u00fara\u00a0Lemon\u00a0Lion<\/b>,\u00a0SK<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=“2\/3″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm vc_col-xs-offset-1 vc_col-xs-8″][vc_column_text]<\/p>\n

Obrazov\u00fd scen\u00e1r Martin&nbsb;Faktor
\n<\/b>Anim\u00e1cia\u00a0 Martin\u00a0Faktor
\n<\/b>Agent\u00fara\u00a0Lemon&nbsb;Lion<\/b>,\u00a0SK<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

To, \u017ee doba so sebou prin\u00e1\u0161a v\u0161adepr\u00edtomn\u00fd video obsah si vy\u017eaduje, aby sme zna\u010dku v ka\u017edom videomateri\u00e1li komunikovali jasne a konzistentne. Pre Eden Haus sme preto vytvorili animovan\u00fa verziu logotypu pre pou\u017e\u00edvanie v nadch\u00e1dzaj\u00facich vide\u00e1ch.<\/p>\n","protected":false},"author":1,"featured_media":27999,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","portfolio_category":[291,265,134],"portfolio_tag":[],"class_list":["post-27980","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-animacia","portfolio_category-budovanie-znacky","portfolio_category-logo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_page\/27980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/comments?post=27980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/media\/27999"}],"wp:attachment":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/media?parent=27980"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_category?post=27980"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_tag?post=27980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}