{"id":32450,"date":"2023-08-24T14:05:32","date_gmt":"2023-08-24T12:05:32","guid":{"rendered":"https:\/\/www.lemonlion.sk\/?post_type=portfolio_page&#038;p=32450"},"modified":"2023-08-25T10:02:49","modified_gmt":"2023-08-25T08:02:49","slug":"logo-pre-ambcioznu-zacinajucu-taxisluzbu","status":"publish","type":"portfolio_page","link":"https:\/\/www.lemonlion.sk\/sk\/referencie\/logo-pre-ambcioznu-zacinajucu-taxisluzbu\/","title":{"rendered":"Logo pre ambici\u00f3znu za\u010d\u00ednaj\u00facu taxislu\u017ebu"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column offset=&#8220;vc_hidden-lg vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;50px&#8220;][\/vc_column][vc_column offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-xs&#8220;][vc_empty_space height=&#8220;50px&#8220;][\/vc_column][vc_column offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8220;][vc_empty_space height=&#8220;0px&#8220;][\/vc_column][vc_column offset=&#8220;vc_col-md-offset-2 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text el_class=&#8220;zlta-ciara&#8220;]<\/p>\n<h1>Logo pre ambici\u00f3znu za\u010d\u00ednaj\u00facu taxislu\u017ebu<\/h1>\n<p>[\/vc_column_text][\/vc_column][vc_column offset=&#8220;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column offset=&#8220;vc_hidden-lg vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8220;][vc_empty_space height=&#8220;50px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8220;][vc_empty_space height=&#8220;50px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8220;][vc_single_image image=&#8220;32454&#8243; img_size=&#8220;full&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_col-md-offset-2 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]<\/p>\n<h5>Vytvorili sme logo a\u00a0zna\u010dku jd taxi<\/h5>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;30px&#8220;][vc_column_text]<\/p>\n<p class=\"p\"><span lang=\"SK\">Klient JD TAXI, (\u00e1no, \u010d\u00edtaj &#8222;jede-taxi&#8220;) sa na n\u00e1s obr\u00e1til s prosbou, \u010di by sme mu vedeli vytvori\u0165 logo pre jeho nov\u00fa taxislu\u017ebu prepravuj\u00facu v P\u00fachove, a tie\u017e pom\u00f4c\u0165 s\u00a0n\u00e1slednou propag\u00e1ciou na internete. Pote\u0161ili sme sa tomu. V tomto \u010dl\u00e1nku sa dozviete ako vyzeralo logo, ktor\u00e9 sme klientovi vytvorili, ako sme analyzovali situ\u00e1ciu, ak\u00fa marketingov\u00fa strat\u00e9giu sme pon\u00fakli a samozrejme, ako vyzeral v\u00fdsledok na\u0161ej spolupr\u00e1ce.<\/span><\/p>\n<p class=\"p\"><span lang=\"SK\">\u00a0<\/span><\/p>\n<p class=\"p\"><span lang=\"SK\">Priestor s taxislu\u017ebami v slovensk\u00fdch mest\u00e1ch je preplnen\u00fd. Nov\u00e9 neust\u00e1le prib\u00fadaj\u00fa. Konkurencia je po\u010detn\u00e1, ako pred vlakov\u00fdmi \u010di autobusov\u00fdmi stanicami, tak aj v online priestore. V\u00fdhoda zabehnut\u00fdch konkurentov je t\u00e1, \u017ee s\u00fa u\u017e dlho na trhu a maj\u00fa pred nov\u00e1\u010dikmi n\u00e1skok v mno\u017estve investovan\u00fdch pe\u0148az\u00ed do propag\u00e1cie.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Po\u010das \u00favodnej konzult\u00e1cie sme na\u010drtli nasleduj\u00facu marketingov\u00fa strat\u00e9giu pre novozalo\u017een\u00fa taxislu\u017ebu:<\/p>\n<ol>\n<li><em>zv\u00fd\u0161enie povedomia o zna\u010dke \u2013 aby \u010do najviac \u013eud\u00ed vedelo, \u017ee nov\u00e1 taxislu\u017eba existuje a \u010do pon\u00faka,<\/em><\/li>\n<li><em>n\u00e1rast po\u010dtu prv\u00fdch z\u00e1kazn\u00edkov \u2013 z\u00edskanie prv\u00fdch z\u00e1kazn\u00edkov,<\/em><\/li>\n<li><em>budovanie lojality z\u00e1kazn\u00edkov \u2013 vytvorenie skupiny loj\u00e1lnych z\u00e1kazn\u00edkov, ktor\u00ed bud\u00fa pou\u017e\u00edva\u0165 na\u0161e slu\u017eby na pravidelnej b\u00e1ze,<\/em><\/li>\n<li><em>zv\u00fd\u0161enie online pr\u00edtomnosti \u2013 je d\u00f4le\u017eit\u00e9 ma\u0165 siln\u00fa online pr\u00edtomnos\u0165, zv\u00fd\u0161enie po\u010dtu sleduj\u00facich na soci\u00e1lnych m\u00e9di\u00e1ch a zv\u00fd\u0161enie n\u00e1v\u0161tevnosti webovej str\u00e1nky,<\/em><\/li>\n<li><em>zv\u00fd\u0161enie pomeru \u00faspe\u0161n\u00fdch j\u00e1zd,<\/em><\/li>\n<li><em>expanzia do \u010fal\u0161\u00edch regi\u00f3nov.<\/em><\/li>\n<\/ol>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8220;][vc_empty_space height=&#8220;50px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-md-offset-2 vc_col-md-8 vc_col-xs-12&#8243;][vc_single_image image=&#8220;32466&#8243; img_size=&#8220;medium&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;50px&#8220;][vc_column_text]<\/p>\n<p class=\"p\"><span lang=\"SK\">Klientovi JDTAXI sme vytvorili moderne vyzeraj\u00face logo a logotyp. Pri tvorbe loga a symbolike sme siahli po symbole ukazovate\u013ea na mape, anglicky &#8222;map pointer&#8220;, a\u00a0vizu\u00e1lne sme ho prepojili so \u0161achovnicov\u00fdm vzorom, ktor\u00fd je u\u017e takmer sto rokov spojen\u00fd s tax\u00edkmi po celom svete. <\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;150px&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8220;][vc_empty_space height=&#8220;50px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column width=&#8220;2\/3&#8243; offset=&#8220;vc_col-lg-offset-2&#8243;][vc_row_inner row_type=&#8220;row&#8220; type=&#8220;full_width&#8220; text_align=&#8220;left&#8220; css_animation=&#8220;&#8220;][vc_column_inner width=&#8220;1\/4&#8243;][vc_single_image image=&#8220;32470&#8243; img_size=&#8220;medium&#8220; qode_css_animation=&#8220;&#8220; css=&#8220;.vc_custom_1692878121271{margin-right: 100px !important;}&#8220;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8220;50px&#8220;][vc_column_text]<\/p>\n<p class=\"p\"><span lang=\"SK\">Map pointer, zn\u00e1my aj ako <i>map pin<\/i> alebo <i>location pin,<\/i> je symbol, ktor\u00fd sa \u010dasto pou\u017e\u00edva v digit\u00e1lnych mapov\u00fdch slu\u017eb\u00e1ch, napr\u00edklad Google Maps. Tento symbol m\u00e1 tvar \u0161\u00edpky alebo kvapky a je ur\u010den\u00fd na ozna\u010denie konkr\u00e9tnej lokality na mape. &#8222;<i>Map pointer<\/i>&#8220; mo\u017eno do sloven\u010diny prelo\u017ei\u0165 ako &#8222;ukazovate\u013e na mape&#8220; alebo &#8222;<i>zna\u010dka polohy<\/i>&#8222;. M\u00f4\u017ee predstavova\u0165 miesto, kde sa aktu\u00e1lne nach\u00e1dza u\u017e\u00edvate\u013e, alebo miesto, ktor\u00e9 si u\u017e\u00edvate\u013e vybral alebo ozna\u010dil ako cie\u013e. Tento symbol je obzvl\u00e1\u0161\u0165 u\u017eito\u010dn\u00fd pri navig\u00e1cii alebo h\u013eadan\u00ed konkr\u00e9tnych miest, preto\u017ee umo\u017e\u0148uje jednoduch\u00e9 vizu\u00e1lne rozl\u00ed\u0161enie vybran\u00fdch miest na mape. Symbol map pointeru teda zjednodu\u0161ene hovor\u00ed: &#8222;Tu je miesto, ktor\u00e9 h\u013ead\u00e1te, alebo na ktor\u00e9 by ste mali upriami\u0165 pozornos\u0165.&#8220;<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;50px&#8220;][\/vc_column][vc_column width=&#8220;2\/3&#8243; offset=&#8220;vc_col-lg-offset-2 vc_hidden-xs&#8220;][vc_single_image image=&#8220;32468&#8243; img_size=&#8220;medium&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;50px&#8220;][vc_column_text]<\/p>\n<p class=\"p\"><span lang=\"SK\">\u0160achovnicov\u00fd vzor, v minulosti \u010dasto v \u017elt\u00fdch a \u010diernych farb\u00e1ch, sa pou\u017e\u00edva na ozna\u010denie tax\u00edkov v niektor\u00fdch mest\u00e1ch po celom svete. Tento vzor sa stal v\u0161eobecne uzn\u00e1van\u00fdm symbolom taxislu\u017eby. Zdroj: <strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Checker_Taxi\">Wikipedia<\/a>.<\/strong><\/span><\/p>\n<p class=\"p\"><span lang=\"SK\">\u00a0<\/span><\/p>\n<p class=\"p\"><span lang=\"SK\">Z\u00e1merne sme nepou\u017eili siluetu automobilu, preto\u017ee ju pova\u017eujeme za prive\u013emi pou\u017e\u00edvan\u00fa v log\u00e1ch taxislu\u017eieb. Sna\u017eili sme sa vytvori\u0165 logo pre zna\u010dku, ktor\u00e1 bude jasne identifikovate\u013en\u00e1 a nebude sa zamie\u0148a\u0165 s konkuren\u010dn\u00fdmi zna\u010dkami.<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;50px&#8220;][\/vc_column][vc_column width=&#8220;2\/3&#8243; offset=&#8220;vc_col-lg-offset-2&#8243;][vc_single_image image=&#8220;32464&#8243; img_size=&#8220;medium&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;50px&#8220;][vc_column_text]<\/p>\n<p class=\"p\"><span lang=\"SK\">V\u00fdber spr\u00e1vneho typu p\u00edsma je k\u013e\u00fa\u010dovou s\u00fa\u010das\u0165ou tvorby zna\u010dky a logotypu. Po d\u00f4kladnom zva\u017eovan\u00ed sme sa rozhodli pre Acumin Pro Wide Bold. P\u00edsmo Acumin Pro Wide je dielom typografa a dizajn\u00e9ra Roberta Slimbacha. Slimbach je zn\u00e1my svojou dlhoro\u010dnou pr\u00e1cou pre Adobe, kde navrhol mnoho popul\u00e1rnych p\u00edsiem. Jeho p\u00edsmo je zn\u00e1me svojou modernou a \u010distou estetikou, ktor\u00e1 prin\u00e1\u0161a jednoduchos\u0165 a \u013eahk\u00fa \u010ditate\u013enos\u0165 &#8211; ide\u00e1lne vlastnosti pre taxislu\u017ebu ako JD TAXI, ktor\u00e1 sa sna\u017e\u00ed by\u0165 \u013eahko identifikovate\u013en\u00e1 a pr\u00edstupn\u00e1 pre \u0161irok\u00fa \u0161k\u00e1lu z\u00e1kazn\u00edkov.<\/span><\/p>\n<p class=\"p\"><span lang=\"SK\">Acumin Pro Wide Bold sa tie\u017e vyzna\u010duje \u0161irokou \u0161k\u00e1lou variantov, ktor\u00e9 s\u00fa dostupn\u00e9 pre pou\u017eitie na webe a v tla\u010di, \u010do n\u00e1m umo\u017e\u0148uje dosiahnu\u0165 konzistentn\u00fd vzh\u013ead a\u00a0pocit naprie\u010d v\u0161etk\u00fdmi komunika\u010dn\u00fdmi kan\u00e1lmi.<\/span><\/p>\n<p class=\"p\"><span lang=\"SK\">\u00a0<\/span><\/p>\n<p class=\"p\"><span lang=\"SK\">Aby sme v\u0161ak vytvorili jedine\u010dn\u00fd logotyp, rozhodli sme sa geometriu tohto p\u00edsma upravi\u0165. T\u00e1to \u00faprava n\u00e1m umo\u017enila vytvori\u0165 unik\u00e1tny a zapam\u00e4tate\u013en\u00fd dizajn, ktor\u00fd je \u0161pecifick\u00fd pre JD TAXI a vynik\u00e1 v konkuren\u010dnom prostred\u00ed.<\/span><\/p>\n<p class=\"p\"><span lang=\"SK\">\u00a0<\/span><\/p>\n<p class=\"p\"><span lang=\"SK\">Posledn\u00fdm, ale nielen symbolick\u00fdm \u00fapravn\u00fdm \u0165ahom, bolo pridanie \u010diarky za posledn\u00fdm p\u00edsmenom v logotype. T\u00e1to jednoduch\u00e1, ale efekt\u00edvna \u010diarka je zn\u00e1zornen\u00edm pohybu, r\u00fdchlosti a efekt\u00edvnosti &#8211; atrib\u00fatov, ktor\u00e9 s\u00fa k\u013e\u00fa\u010dov\u00e9 pre taxislu\u017ebu a odr\u00e1\u017eaj\u00fa hodnoty JD TAXI. T\u00e1to mali\u010dkos\u0165 pom\u00e1ha posil\u0148ova\u0165 zna\u010dkov\u00fd odkaz a tie\u017e zlep\u0161uje vizu\u00e1lnu dynamiku celkov\u00e9ho dizajnu.<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;50px&#8220;][vc_column_text]<\/p>\n<p style=\"padding-left: 40px;\"><span lang=\"SK\">Ak sa v\u00e1m logo pre JD TAXI p\u00e1\u010di a rozm\u00fd\u0161\u013eate, \u017ee by ste si u n\u00e1s objednali tvorbu loga, v tomto odkaze n\u00e1jdete <strong><a href=\"https:\/\/www.lemonlion.sk\/sk\/vsetky-referencie\/vytvorenie-loga-budovanie-znacky-referencie\/\">Uk\u00e1\u017eky l\u00f4g a zna\u010diek, ktor\u00e9 sme vytvorili<\/a>.<\/strong><\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;50px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8220;][vc_empty_space height=&#8220;50px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_single_image image=&#8220;32482&#8243; img_size=&#8220;full&#8220; qode_css_animation=&#8220;&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;150px&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8220;][vc_empty_space height=&#8220;50px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_col-md-offset-2 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]<\/p>\n<h5><span lang=\"SK\">Vizitka do ruky po ka\u017edej jazde<\/span><\/h5>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;30px&#8220;][vc_column_text]Pri n\u00e1vrhu vizitiek pre JD TAXI sme zoh\u013eadnili, \u017ee tieto mal\u00e9 k\u00fasky papiera m\u00f4\u017eu by\u0165 mocn\u00fdm n\u00e1strojom na podporu opakovan\u00fdch j\u00e1zd a z\u00e1kazn\u00edckej vernosti. Vizitky, ktor\u00e9 sme vytvorili, obsahuj\u00fa v\u0161etky d\u00f4le\u017eit\u00e9 kontaktn\u00e9 inform\u00e1cie, ako je meno spolo\u010dnosti, telef\u00f3nne \u010d\u00edslo, webov\u00fa str\u00e1nku a e-mailov\u00fa adresu. Po ka\u017edej jazde vodi\u010di JD TAXI rozd\u00e1vaj\u00fa tieto vizitky z\u00e1kazn\u00edkom, \u010d\u00edm sa im pon\u00faka jednoduch\u00fd a\u00a0priamy sp\u00f4sob, ako op\u00e4\u0165 vyu\u017ei\u0165 slu\u017eby taxislu\u017eby.<\/p>\n<p>&nbsp;<\/p>\n<p>\u010ealej sme zahrnuli na vizitk\u00e1ch v\u00fdzvu, aby z\u00e1kazn\u00edci po skon\u010den\u00ed jazdy zanechali hodnotenie alebo odpor\u00fa\u010danie na platforme, ktor\u00fa naj\u010dastej\u0161ie vyu\u017e\u00edvaj\u00fa, \u010di u\u017e je to Google, Facebook alebo in\u00e9. Tieto hodnotenia a odpor\u00fa\u010dania s\u00fa mimoriadne cenn\u00e9 pre bud\u00facich z\u00e1kazn\u00edkov, ktor\u00ed h\u013eadaj\u00fa spo\u013eahliv\u00fa taxislu\u017ebu, a pom\u00e1haj\u00fa zvy\u0161ova\u0165 d\u00f4veru v zna\u010dku JD TAXI.<\/p>\n<p>&nbsp;<\/p>\n<p>T\u00fdmto sp\u00f4sobom ka\u017ed\u00e1 vizitka nielen\u017ee zvy\u0161uje povedomie o zna\u010dke a podporuje opakovan\u00e9 jazdy, ale tie\u017e podnecuje z\u00e1kazn\u00edkov, aby sa stali ambas\u00e1dormi zna\u010dky, \u010do je cenn\u00e9 pre bud\u00faci rast a \u00faspech spolo\u010dnosti.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;50px&#8220;][vc_column_text]<\/p>\n<p style=\"padding-left: 40px;\">Ak chcete vidie\u0165 in\u00e9 uk\u00e1\u017eky tla\u010dov\u00edn, ktor\u00e9 sme pre klientov v\u00a0Lemon\u00a0Lion vytvorili, n\u00e1jdete ich <strong><a href=\"https:\/\/www.lemonlion.sk\/sk\/vsetky-referencie\/tvorba-katalogov-brozur-vizitiek-referencie\/\">V sekci\u00ed referencie \u2013 tvorba tla\u010dov\u00edn<\/a>.<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;150px&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8220;][vc_empty_space height=&#8220;50px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column width=&#8220;1\/2&#8243; offset=&#8220;vc_col-md-offset-2 vc_col-md-8 vc_col-xs-12&#8243;][vc_single_image image=&#8220;32454&#8243; img_size=&#8220;large&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;50px&#8220;][vc_column_text]<\/p>\n<p class=\"p\"><span lang=\"SK\">Po dokon\u010den\u00ed vizu\u00e1lnej identity pre JD TAXI sme za\u010dali s jej implement\u00e1ciou v\u00a0r\u00f4znych oblastiach marketingu a komunik\u00e1cie. Jednou z prv\u00fdch oblast\u00ed, kde sa nov\u00e1 vizu\u00e1lna identita za\u010dala uplat\u0148ova\u0165, boli profily soci\u00e1lnych siet\u00ed. Tento krok je k\u013e\u00fa\u010dov\u00fd, preto\u017ee soci\u00e1lne m\u00e9di\u00e1 s\u00fa \u010dasto prv\u00fdm miestom, kde potenci\u00e1lni z\u00e1kazn\u00edci pri prvom kontakte stret\u00e1vaj\u00fa zna\u010dku. Pou\u017eili sme nov\u00e9 logo, farebn\u00fa paletu a\u00a0typografiu na vytvorenie konzistentnej a atrakt\u00edvnej vizu\u00e1lnej prezent\u00e1cie na platform\u00e1ch ako Facebook, Instagram a Twitter. T\u00fdm sme dosiahli jednotn\u00fd a\u00a0profesion\u00e1lny vzh\u013ead, ktor\u00fd odr\u00e1\u017ea hodnoty a zna\u010dky JD TAXI a z\u00e1rove\u0148 vytv\u00e1ra pozit\u00edvny prv\u00fd dojem, \u010do je z\u00e1sadn\u00e9 pre budovanie d\u00f4very a povedomia o zna\u010dke.<\/span><\/p>\n<p class=\"p\"><span lang=\"SK\">\u00a0<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;150px&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8220;][vc_empty_space height=&#8220;50px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_col-md-offset-2 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text css=&#8220;.vc_custom_1692949352415{margin-bottom: 25px !important;}&#8220;]<\/p>\n<h5>Profil v katal\u00f3gu Google Moja Firma aby sme boli\u00a0 v\u00a0map\u00e1ch<\/h5>\n<p>&nbsp;<\/p>\n<p>V snahe posilni\u0165 online pr\u00edtomnos\u0165 a vidite\u013enos\u0165 JD TAXI sme vytvorili profil taxislu\u017eby v katal\u00f3gu Google Moja Firma, ktor\u00fd je neoddelite\u013enou s\u00fa\u010das\u0165ou digit\u00e1lnej strat\u00e9gie. Prv\u00fdm krokom bolo pridanie grafiky loga JD TAXI, ktor\u00e9 sme u\u017e predt\u00fdm vytvorili. Toto logo poskytuje okam\u017eit\u00fa identifik\u00e1ciu zna\u010dky a zais\u0165uje konzistenciu v jej vizu\u00e1lnej komunik\u00e1cii.<\/p>\n<p>&nbsp;<\/p>\n<p>Aby sme pril\u00e1kali pozornos\u0165 z\u00e1kazn\u00edkov a vytvorili okam\u017eit\u00fd vizu\u00e1lny dojem, pridali sme aj tituln\u00fa fotografiu s tax\u00edkom. Toto poskytuje n\u00e1h\u013ead do skuto\u010dn\u00fdch slu\u017eieb, ktor\u00e9 JD TAXI pon\u00faka, a d\u00e1va potenci\u00e1lnym z\u00e1kazn\u00edkom jasnej\u0161iu predstavu o tom, \u010do m\u00f4\u017eu o\u010dak\u00e1va\u0165. Ver\u00edme, \u017ee d\u00f4veryhodnos\u0165 je k\u013e\u00fa\u010dov\u00e1 pre \u00faspech akejko\u013evek zna\u010dky, tak sme pridali aj skuto\u010dn\u00e9 fotografie tax\u00edkov, ktor\u00e9 JD TAXI pou\u017e\u00edva. T\u00fdm sme umo\u017enili z\u00e1kazn\u00edkom, aby si mohli prezrie\u0165 vozov\u00fd park a vytvorili sme tak d\u00f4veru v slu\u017eby, ktor\u00e9 pon\u00faka JD TAXI.<\/p>\n<p>&nbsp;<\/p>\n<p>Pozorujeme, \u017ee Google Moja Firma je \u010dasto miesto, kde z\u00e1kazn\u00edci h\u013eadaj\u00fa inform\u00e1cie o taxislu\u017eb\u00e1ch v konkr\u00e9tnej lokalite. Preto sme na tomto mieste chceli zbiera\u0165 aj hodnotenia a odpor\u00fa\u010dania od spokojn\u00fdch z\u00e1kazn\u00edkov. Toto n\u00e1m umo\u017en\u00ed vylep\u0161i\u0165 na\u0161e slu\u017eby na z\u00e1klade priamej sp\u00e4tnej v\u00e4zby a z\u00e1rove\u0148 poskytneme potenci\u00e1lnym z\u00e1kazn\u00edkom d\u00f4veryhodn\u00e9 odpor\u00fa\u010dania od skuto\u010dn\u00fdch pou\u017e\u00edvate\u013eov na\u0161ej taxislu\u017eby. Celkovo, vytvoren\u00edm a spr\u00e1vou profilu Google Moja Firma pre JD TAXI sme urobili \u010fal\u0161\u00ed krok k zv\u00fd\u0161eniu povedomia o zna\u010dke, zlep\u0161eniu vidite\u013enosti online a posilneniu d\u00f4very a spokojnosti z\u00e1kazn\u00edkov.<\/p>\n<p>&nbsp;<\/p>\n<p>Na t\u00e9mu Google Moja Firma sme nap\u00edsali tieto \u010dl\u00e1nky:<br \/>\n<strong><a href=\"https:\/\/www.lemonlion.sk\/sk\/ako-dostat-firmu-do-google-map-vytvorte-firme-profil-v-google-moja-firma\/\">Ako dosta\u0165 firmu do Google m\u00e1p? Vytvorte firme profil v Google Moja firma<\/a><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.lemonlion.sk\/sk\/chcete-aby-cez-google-mapy-prislo-viac-klientov-skuste-tieto-tipy\/\">Chcete aby cez Google mapy pri\u0161lo viac klientov? Sk\u00faste tieto tipy<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Najbli\u017e\u0161\u00edm krokom strat\u00e9gie bude webov\u00e1 str\u00e1nka. V \u010dase nap\u00edsania tohto \u010dl\u00e1nku e\u0161te nie je vytvoren\u00e1 a bude s\u00fa\u010das\u0165ou inej pr\u00edpadovej \u0161t\u00fadie.[\/vc_column_text][vc_empty_space height=&#8220;50px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;150px&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column width=&#8220;1\/4&#8243; offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8220;][vc_empty_space height=&#8220;50px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_col-md-offset-2 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text]<\/p>\n<p class=\"p-small\">Autor textu <strong>Martin Faktor<\/strong><b><span lang=\"SK\"><br \/>\n<\/span><\/b>Art-directing <strong>Martin Faktor<\/strong><br \/>\nGrafick\u00fd dizajn <strong>Martin Faktor<\/strong><strong><br \/>\n<\/strong>Agent\u00fara <strong>Lemon Lion<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;grid&#8220; angled_section=&#8220;no&#8220; 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z_index=&#8220;&#8220;][vc_column offset=&#8220;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column offset=&#8220;vc_hidden-lg vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;50px&#8220;][\/vc_column][vc_column offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-xs&#8220;][vc_empty_space height=&#8220;50px&#8220;][\/vc_column][vc_column offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8220;][vc_empty_space height=&#8220;0px&#8220;][\/vc_column][vc_column offset=&#8220;vc_col-md-offset-2 vc_col-md-8 vc_col-xs-12&#8243;][vc_column_text el_class=&#8220;zlta-ciara&#8220;] Logo pre ambici\u00f3znu za\u010d\u00ednaj\u00facu taxislu\u017ebu [\/vc_column_text][\/vc_column][vc_column offset=&#8220;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column offset=&#8220;vc_hidden-lg vc_hidden-sm vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-xs&#8220;][vc_empty_space height=&#8220;100px&#8220;][\/vc_column][vc_column offset=&#8220;vc_hidden-lg vc_hidden-md vc_hidden-sm&#8220;][vc_empty_space height=&#8220;50px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; 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