{"id":32632,"date":"2023-11-23T09:15:12","date_gmt":"2023-11-23T08:15:12","guid":{"rendered":"https:\/\/www.lemonlion.sk\/?post_type=portfolio_page&p=32632"},"modified":"2023-11-23T10:56:45","modified_gmt":"2023-11-23T09:56:45","slug":"uspesna-bleskova-kampan-pre-enseco-v-casopise-all-for-power","status":"publish","type":"portfolio_page","link":"https:\/\/www.lemonlion.sk\/sk\/referencie\/uspesna-bleskova-kampan-pre-enseco-v-casopise-all-for-power\/","title":{"rendered":"\u00daspe\u0161n\u00e1 Bleskov\u00e1 Kampa\u0148 pre ENSECO v \u010casopise All For Power"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column offset=“vc_hidden-lg vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“50px“][\/vc_column][vc_column offset=“vc_hidden-lg vc_hidden-md vc_hidden-xs“][vc_empty_space height=“50px“][\/vc_column][vc_column offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm“][vc_empty_space height=“0px“][\/vc_column][vc_column offset=“vc_col-md-offset-2 vc_col-md-8 vc_col-xs-12″][vc_column_text el_class=“zlta-ciara“]<\/p>\n

\u00daspe\u0161n\u00e1 bleskov\u00e1 kampa\u0148 pre ENSECO v \u010dasopise All For Power<\/h1>\n

[\/vc_column_text][\/vc_column][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column offset=“vc_hidden-lg vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column offset=“vc_hidden-lg vc_hidden-md vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm“][vc_empty_space height=“50px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column width=“1\/4″ offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm“][vc_empty_space height=“50px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_single_image image=“32637″ img_size=“full“ qode_css_animation=““][vc_empty_space height=“100px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column offset=“vc_col-md-offset-2 vc_col-md-8 vc_col-xs-12″][vc_column_text]V reklamnej agent\u00fare Lemon Lion sme ned\u00e1vno \u010delili intenz\u00edvnej v\u00fdzve – vytvori\u0165 v\u00fdrazn\u00fd inzer\u00e1t pre spolo\u010dnos\u0165 ENSECO v extr\u00e9mne kr\u00e1tkom \u010dase. P\u00f4vodn\u00fd inzerent vypadol a my sme dostali za \u00falohu vyplni\u0165 d\u00f4le\u017eit\u00fd reklamn\u00fd priestor na zadnej strane ob\u00e1lky \u010dasopisu All For Power, ktor\u00fd je ur\u010den\u00fd pre profesion\u00e1lov v energetickom priemysle a nach\u00e1dza sa na webovej adrese allforpower.cz<\/a>.<\/p>\n

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V\u010faka predch\u00e1dzaj\u00facej pr\u00e1ci s ENSECO a ich s\u00fapravou pre pou\u017e\u00edvanie zna\u010dky, ktor\u00e1 poskytla jasn\u00e9 usmernenia pre dizajn vr\u00e1tane fotomrie\u017eky a umiestnenia loga, sme dok\u00e1zali efekt\u00edvne vytvori\u0165 vizu\u00e1lne pr\u00ed\u0165a\u017eliv\u00fd a zna\u010dkov\u00fd dizajn. Tento pr\u00edstup n\u00e1m umo\u017enil r\u00fdchlo reagova\u0165 a vytvori\u0165 inzer\u00e1t, ktor\u00fd harmonicky sp\u00e1ja grafick\u00e9 prvky s textov\u00fdm obsahom.<\/p>\n

 <\/p>\n

Najv\u00e4\u010d\u0161iu pozornos\u0165 sme venovali textu. Vzh\u013eadom na to, \u017ee \u010dasopis All For Power pon\u00faka \u010ditate\u013eom hlbok\u00e9 odborn\u00e9 anal\u00fdzy, bolo pre n\u00e1s d\u00f4le\u017eit\u00e9 vytvori\u0165 obsah, ktor\u00fd by bol informat\u00edvny a z\u00e1rove\u0148 zauj\u00edmav\u00fd. Nadpis a podnadpis sme vybrali tak, aby odr\u00e1\u017eali hodnoty zna\u010dky ENSECO a vyz\u00fdvali \u010ditate\u013eov k \u010fal\u0161iemu prieskumu, preto\u017ee si uvedomujeme, \u017ee na\u0161a cie\u013eov\u00e1 skupina h\u013ead\u00e1 viac ne\u017e len p\u00fatav\u00e9 slogany.<\/p>\n

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V\u00fdsledkom bola kvalitne spracovan\u00e1 strana A4 s nadpisom, podnadpisom a odstavcom textu, ktor\u00e9 hovoria o \u0161irokom portf\u00f3liu slu\u017eieb ENSECO a hodnot\u00e1ch, z ktor\u00fdch klienti profituj\u00fa. Tento inzer\u00e1t nielen\u017ee reflektoval k\u013e\u00fa\u010dov\u00e9 aspekty zna\u010dky, ale aj zd\u00f4raznil v\u00fdhody spolupr\u00e1ce s ENSECO. Na\u0161a pr\u00e1ca bola v\u00fdsledkom \u00fazkej spolupr\u00e1ce s klientom a odhodlania vytvori\u0165 obsah, ktor\u00fd oslov\u00ed a informuje cie\u013eov\u00fa skupinu.<\/p>\n

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Odkazy na dizajnmanu\u00e1l a \u010fal\u0161ie propaga\u010dn\u00e9 materi\u00e1ly ENSECO, ktor\u00e9 boli vyu\u017eit\u00e9 pri tvorbe inzer\u00e1tu, s\u00fa dostupn\u00e9 na str\u00e1nke s\u00fapravy pre pou\u017e\u00edvanie zna\u010dky ENSECO<\/a> a na str\u00e1nke s propaga\u010dn\u00fdmi materi\u00e1lmi ENSECO<\/a>.<\/p>\n

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Ponau\u010denie z tohto projektu je jasn\u00e9 \u2013 s pru\u017enos\u0165ou, r\u00fdchlos\u0165ou a d\u00f4razom na zna\u010dkov\u00e9 hodnoty m\u00f4\u017ee Lemon Lion vytvori\u0165 v\u00fdznamn\u00fd reklamn\u00fd obsah aj pod \u010dasov\u00fdm tlakom. Sme hrd\u00ed na to, \u017ee sme dostali pozit\u00edvnu sp\u00e4tn\u00fa v\u00e4zbu nielen od klienta ENSECO, ale aj od redakcie \u010dasopisu All For Power. Na\u0161a pr\u00e1ca op\u00e4\u0165 potvrdila, \u017ee Lemon Lion je spo\u013eahliv\u00fdm partnerom aj v n\u00e1ro\u010dn\u00fdch situ\u00e1ci\u00e1ch.<\/p>\n

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Autor textu Martin Faktor<\/strong>
\n<\/span><\/b>Art-directing Martin Faktor<\/strong>
\nGrafick\u00fd dizajn Martin Faktor<\/strong>
\n<\/strong>Agent\u00fara Lemon Lion<\/strong><\/p>\n

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Pozrite si, ako Lemon Lion r\u00fdchlo vytvoril \u00fa\u010dinn\u00fd inzer\u00e1t pre ENSECO, ktor\u00fd exceloval na zadnej strane \u010dasopisu All For Power a z\u00edskal uznanie v energetickom sektore.<\/p>\n","protected":false},"author":1,"featured_media":32634,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[265,134,380,158,143],"portfolio_tag":[],"class_list":["post-32632","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-budovanie-znacky","portfolio_category-logo","portfolio_category-kategoria-pripadove-studie","portfolio_category-referencie","portfolio_category-tlac"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_page\/32632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/comments?post=32632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/media\/32634"}],"wp:attachment":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/media?parent=32632"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_category?post=32632"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_tag?post=32632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}