{"id":33247,"date":"2025-09-16T13:31:39","date_gmt":"2025-09-16T11:31:39","guid":{"rendered":"https:\/\/www.lemonlion.sk\/?post_type=portfolio_page&p=33247"},"modified":"2025-09-16T14:41:28","modified_gmt":"2025-09-16T12:41:28","slug":"budovanie-znacky-pre-logopedia-inak","status":"publish","type":"portfolio_page","link":"https:\/\/www.lemonlion.sk\/sk\/referencie\/budovanie-znacky-pre-logopedia-inak\/","title":{"rendered":"Logop\u00e9dia Inak"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column offset=“vc_hidden-lg vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“50px“][\/vc_column][vc_column offset=“vc_hidden-lg vc_hidden-md vc_hidden-xs“][vc_empty_space height=“50px“][\/vc_column][vc_column offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm“][vc_empty_space height=“0px“][\/vc_column][vc_column offset=“vc_col-md-offset-2 vc_col-md-8 vc_col-xs-12″][vc_column_text css=““ el_class=“zlta-ciara“]<\/p>\n

Logop\u00e9dia Inak: logo, webstr\u00e1nka, grafika a hlavi\u010dkov\u00fd papier<\/strong><\/h1>\n

[\/vc_column_text][\/vc_column][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column offset=“vc_hidden-lg vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column offset=“vc_hidden-lg vc_hidden-md vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm“][vc_empty_space height=“50px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column width=“1\/4″ offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm“][vc_empty_space height=“50px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_single_image image=“33253″ img_size=“large“ alignment=“center“ css=““ qode_css_animation=““][vc_empty_space height=“100px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column offset=“vc_col-md-offset-2 vc_col-md-8 vc_col-xs-12″][vc_column_text css=““]<\/p>\n

Logop\u00e9dia Inak<\/a>\u00a0je s\u00fakromn\u00e1 ambulancia v Belu\u0161i, ktor\u00e1 sp\u00e1ja\u00a0klinick\u00fa logop\u00e9diu\u00a0a\u00a0psychoterapiu. Klientom pon\u00faka odborn\u00fa starostlivos\u0165, citliv\u00fd pr\u00edstup a d\u00f4veru. U\u017e samotn\u00fd n\u00e1zov napoved\u00e1, \u017ee t\u00e1to ambulancia sa na veci pozer\u00e1 inak \u2013 s \u013eudskos\u0165ou, ale aj s jasne nastavenou odbornos\u0165ou.<\/p>\n

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Majite\u013eka n\u00e1s oslovila s cie\u013eom vytvori\u0165\u00a0web pre svoju ambulanciu. Obsah pre prv\u00fa verziu webovej str\u00e1nky si klientka nap\u00edsala sama \u2013 preh\u013eadne, v\u00fdsti\u017ene a s pochopen\u00edm toho, \u010do rodi\u010dia a pacienti potrebuj\u00fa vedie\u0165. My sme ho n\u00e1sledne pretavili do preh\u013eadnej webovej str\u00e1nky a vytvorili sme aj nov\u00e9\u00a0<\/span>logo zna\u010dky Logop\u00e9dia Inak<\/strong>. Z<\/span>\u00e1klad loga tvor\u00ed modern\u00fd symbol vytvoren\u00fd z inici\u00e1lok jej mena. K nemu sme zvolili vhodn\u00fd s\u00fa\u010dasn\u00fd font, v\u010faka \u010domu vznikol svie\u017ei a profesion\u00e1lny vizu\u00e1lny z\u00e1klad identity zna\u010dky. V s\u00fa\u010dasnosti sa pripravuj\u00fa nov\u00e9 texty na web u\u017e v spolupr\u00e1ci s\u00a0na\u0161ou copywriterkou. Obsah a vizu\u00e1l rast\u00fa spolo\u010dne.<\/span><\/p>\n<\/div>\n

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Po pozit\u00edvnej sk\u00fasenosti nasledoval \u010fal\u0161\u00ed krok \u2013\u00a0informa\u010dn\u00e1 tabu\u013ea pred ambulanciou. Nadv\u00e4zovala na \u0161t\u00fdl webu a zna\u010dky. Farby, typografia aj rozmiestnenie prvkov boli v s\u00falade s novou vizu\u00e1lnou identitou. Ambulancia tak p\u00f4sob\u00ed profesion\u00e1lne, d\u00f4veryhodne a zrozumite\u013ene.<\/p>\n

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Napokon sme navrhli aj\u00a0\u0161abl\u00f3nu hlavi\u010dkov\u00e9ho papiera, ktor\u00fd je neoddelite\u013enou s\u00fa\u010das\u0165ou ka\u017edodennej praxe logopedi\u010dky. V\u010faka n\u00e1\u0161mu modul\u00e1rnemu pr\u00edstupu k tvorbe \u0161abl\u00f3n pre MS Office Word bolo z jedn\u00e9ho dokumentu mo\u017en\u00e9 \u013eahko vytvori\u0165 hne\u010f nieko\u013eko materi\u00e1lov: napr\u00edklad Anamnestick\u00fd dotazn\u00edk<\/em> alebo Spr\u00e1vu z klinicko-logopedick\u00e9ho vy\u0161etrenia<\/em>. Tieto dokumenty boli navrhnut\u00e9 tak, aby zodpovedali praktick\u00fdm potreb\u00e1m ambulancie, a z\u00e1rove\u0148 vizu\u00e1lne podporovali zna\u010dku:<\/p>\n

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    \n
  • s\u00fa plne\u00a0editovate\u013en\u00e9 v MS Office Worde a pripraven\u00e9 na opakovan\u00e9 pou\u017e\u00edvanie,<\/li>\n
  • zobrazuj\u00fa sa spr\u00e1vne aj v star\u0161\u00edch verzi\u00e1ch aplik\u00e1cie \u2013 s\u00fa sp\u00e4tne kompatibiln\u00e9 aj so star\u0161\u00edmi verziami Microsoft Wordu, tak\u017ee sa nestrat\u00ed \u017eiadny vizu\u00e1lny prvok,<\/li>\n
  • pou\u017e\u00edvaj\u00fa univerz\u00e1lne dostupn\u00e9 p\u00edsma,<\/li>\n
  • p\u00f4sobia d\u00f4veryhodne, \u010disto a profesion\u00e1lne \u2013 dokonca aj v tla\u010denej, nielen v digit\u00e1lnej podobe.<\/li>\n<\/ul>\n

     <\/p>\n

    Firemn\u00e9 dokumenty pre ambulanciu\u00a0nie s\u00fa len praktick\u00e9 n\u00e1stroje. Podporuj\u00fa ka\u017edodenn\u00fa odborn\u00fa pr\u00e1cu, buduj\u00fa d\u00f4veru u klientov a z\u00e1rove\u0148 posil\u0148uj\u00fa\u00a0vizu\u00e1lnu identitu zdravotn\u00edckeho zariadenia.<\/p>\n

     <\/p>\n

    V\u00fdsledn\u00e9 v\u00fdstupy s\u00fa pripraven\u00e9 na ka\u017edodenn\u00e9 pou\u017eitie \u2013 od prv\u00e9ho kontaktu s rodi\u010dmi, cez diagnostiku, a\u017e po odovzdanie podporn\u00fdch materi\u00e1lov. S\u00fa d\u00f4kazom, \u017ee aj zdanlivo mal\u00e9 detaily m\u00f4\u017eu v\u00fdrazne ovplyvni\u0165 celkov\u00fd dojem zo zna\u010dky.<\/p>\n

     <\/p>\n

    Logop\u00e9dia Inak<\/strong>\u00a0dnes komunikuje konzistentne \u2013 prostredn\u00edctvom webu, informa\u010dnej tabule aj ka\u017ed\u00e9ho dokumentu, ktor\u00fd prejde rukami jej klientov. V\u00fdsledkom je zna\u010dka, ktor\u00e1 p\u00f4sob\u00ed premyslene, odborne a s \u013eudsk\u00fdm pr\u00edstupom \u2013 presne tak, ako jej slu\u017eby.<\/span>[\/vc_column_text][\/vc_column][vc_column][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“100px“][vc_gallery type=“image_grid“ images=“33255,33249,33251″ img_size=“large“ onclick=““ css=““ column_number=“3″ grayscale=“no“ images_space=“gallery_with_space“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“100px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column width=“1\/4″ offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm“][vc_empty_space height=“50px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column offset=“vc_col-md-offset-2 vc_col-md-8 vc_col-xs-12″][vc_column_text css=““]<\/p>\n

    Autor textu J\u00falia Brindzov\u00e1<\/strong>
    \n<\/span><\/b>Art-directing Martin Faktor<\/strong>
    \nGrafick\u00fd dizajn Martin Faktor<\/strong>
    \n<\/strong>Agent\u00fara Lemon Lion<\/strong><\/p>\n

    [\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column width=“1\/4″ offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“150px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm“][vc_empty_space height=“50px“][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    [vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column offset=“vc_hidden-lg vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“50px“][\/vc_column][vc_column offset=“vc_hidden-lg vc_hidden-md vc_hidden-xs“][vc_empty_space height=“50px“][\/vc_column][vc_column offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm“][vc_empty_space height=“0px“][\/vc_column][vc_column offset=“vc_col-md-offset-2 vc_col-md-8 vc_col-xs-12″][vc_column_text css=““ el_class=“zlta-ciara“] Logop\u00e9dia Inak: logo, webstr\u00e1nka, grafika a hlavi\u010dkov\u00fd papier [\/vc_column_text][\/vc_column][vc_column offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column offset=“vc_hidden-lg vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column offset=“vc_hidden-lg vc_hidden-md vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm“][vc_empty_space height=“50px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column width=“1\/4″ offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-xs“][vc_empty_space height=“100px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm“][vc_empty_space height=“50px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_single_image image=“33253″ img_size=“large“ alignment=“center“ css=““ qode_css_animation=““][vc_empty_space height=“100px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“…<\/p>\n","protected":false},"author":22,"featured_media":33255,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[440,265,404,403,134,380,158,143],"portfolio_tag":[],"class_list":["post-33247","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-billboardy","portfolio_category-budovanie-znacky","portfolio_category-hlavickovy-papier","portfolio_category-letaky","portfolio_category-logo","portfolio_category-kategoria-pripadove-studie","portfolio_category-referencie","portfolio_category-tlac"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_page\/33247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/comments?post=33247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/media\/33255"}],"wp:attachment":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/media?parent=33247"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_category?post=33247"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/portfolio_tag?post=33247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}