{"id":27087,"date":"2020-10-26T13:45:24","date_gmt":"2020-10-26T12:45:24","guid":{"rendered":"https:\/\/www.lemonlion.sk\/?p=27087"},"modified":"2021-08-05T12:16:25","modified_gmt":"2021-08-05T11:16:25","slug":"issuu-idealna-platforma-pre-publikovanie-firemnych-tlacovin-v-pdf-online","status":"publish","type":"post","link":"https:\/\/www.lemonlion.sk\/sk\/issuu-idealna-platforma-pre-publikovanie-firemnych-tlacovin-v-pdf-online\/","title":{"rendered":"ISSUU, ide\u00e1lna platforma pre publikovanie firemn\u00fdch PDF tla\u010dov\u00edn online"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“50px“][vc_column_text]R\u00e1d by som sa s vami podelil o sk\u00fasenosti s platformou pre distrib\u00faciu tla\u010den\u00fdch materi\u00e1lov na internete. Naz\u00fdva sa ISSUU.com<\/a>. Testujem ju u\u017e viac ako rok a som z\u00a0nej pr\u00edjemne prekvapen\u00fd. ISSUU nie je hor\u00faca novinka, sk\u00f4r naopak. Firma je tu od roku 2006. U\u017e v roku 2009 v\u0161ak bola \u010dasopisom TIME menovan\u00e1 medzi 50 naj\u00faspe\u0161nej\u0161\u00edmi str\u00e1nkami<\/a>. V\u00a0s\u00fa\u010dasnosti sa chv\u00e1lia<\/a> t\u00fdm, \u017ee platformu nav\u0161tevuje 100 mili\u00f3nov unik\u00e1tnych n\u00e1v\u0161tevn\u00edkov, prezeraj\u00facich si 45 mili\u00f3nov publik\u00e1ci\u00ed.<\/p>\n

Do sk\u00famania mo\u017enost\u00ed ISSUU som sa pustil po predch\u00e1dzaj\u00facich sk\u00fasenostiach s podobn\u00fdmi technol\u00f3giami. V\u017edy vyzerali podobne \u2013 ka\u017ed\u00e1 umo\u017e\u0148ovala listovanie v p\u00f4vodne tla\u010dovom dokumente. S\u00fa v\u0161ak medzi nimi priepastn\u00e9 rozdiely. V\u00e4\u010d\u0161ina t\u00fdch, ktor\u00e9 som vysk\u00fa\u0161al, nedosahuj\u00fa kvalitu, kompatibilitu a v\u0161estrann\u00e9 mo\u017enosti ISSUU. S istotou m\u00f4\u017eem poveda\u0165, \u017ee iba pri ISSUU.com som sa stretol s t\u00fdm, \u017ee maj\u00fa technol\u00f3giu naprogramovan\u00fa tak, aby sa spr\u00e1vne zobrazovala na akomko\u013evek mobile, po\u010d\u00edta\u010di alebo tablete.[\/vc_column_text][vc_empty_space height=“100px“][vc_column_text]<\/p>\n

P\u00f4\u017eitok z listovania: ISSUU vy\u010dnieva z radu<\/h2>\n

[\/vc_column_text][vc_empty_space height=“50px“][vc_column_text]ISSUU, vyslovuje sa rovnako ako anglick\u00e9 slovo issue <\/em>\/ \u02c8\u026a\u0283u\u02d0 \/ (po slovensky: y-\u0161ju), exceluje v\u00a0tom, ako prirodzene umo\u017e\u0148uje na celej obrazovke zariadenia prehliada\u0165 materi\u00e1ly. T\u00e1to forma prezerania m\u00e1 najbli\u017e\u0161ie k uspokojiv\u00e9mu listovaniu v tla\u010denom materi\u00e1li, pre ktor\u00fd zvy\u010dajne bola publik\u00e1cia prim\u00e1rne ur\u010den\u00e1. Navy\u0161e v\u0161ak umo\u017e\u0148uje prisp\u00f4sobi\u0165 v\u0161etko nav\u00f4kol: farby, pozadie, umo\u017e\u0148uje vlastn\u00fd branding (pridan\u00edm loga) a tie\u017e umo\u017e\u0148uje s\u0165ahovanie priamo po\u010das prezerania.<\/p>\n

Tu vlastne podobnos\u0165 s in\u00fdmi technol\u00f3giami tohto druhu kon\u010d\u00ed. Ako som u\u017e spomenul, v\u0161etky na povrchu vyzeraj\u00fa, \u017ee robia dobre t\u00fa najhlavnej\u0161iu vec \u2013 listovanie. FlipBook, s ktor\u00fdm m\u00e1m sk\u00fasenosti, preto\u017ee sme ho vyu\u017e\u00edvali pred ISSUU, nie je ani z\u010faleka technicky \u201edotiahnut\u00fd\u201c tak ako ISSUU. FlipBook napr\u00edklad v iPhone niekedy stranuje, niekedy nie. Ke\u010f \u201czahrabnete\u201d prstom prive\u013emi, tak sa publik\u00e1cia skryje za okraj obrazovky, skadia\u013e ju vytiahnete a\u017e po op\u00e4tovnom na\u010d\u00edtan\u00ed str\u00e1nky. Na stolovom iMacu pri pokuse oto\u010di\u0165 stranu preskroluje a\u017e na koniec bro\u017e\u00fary.<\/span><\/p>\n

Obrovsk\u00e1 v\u00fdhoda ISSUU spo\u010d\u00edva v tom, \u017ee z pravideln\u00fdch platieb m\u00e1 firma dostato\u010dn\u00fd pr\u00edjem pre dola\u010fovanie kompatibility a\u00a0opravovanie ch\u00fdb. Na svojej str\u00e1nke sa chv\u00e1lia t\u00fdm, \u017ee publikujete obsah naraz na v\u0161etk\u00fdch platform\u00e1ch; myslia t\u00fdm mobily, tablety a\u00a0po\u010d\u00edta\u010de s\u00a0r\u00f4znymi opera\u010dn\u00fdmi syst\u00e9mami. Toto si ve\u013emi cen\u00edm.<\/span><\/p>\n

[\/vc_column_text][vc_empty_space height=“100px“][vc_raw_html]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[\/vc_raw_html][vc_empty_space height=“100px“][vc_column_text]<\/p>\n

Technol\u00f3gia, ktor\u00fa m\u00f4\u017eete vlo\u017ei\u0165 kdeko\u013evek na web, do e-mailu alebo dokonca e-mailingu<\/h2>\n

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M\u00e1m sk\u00fasenosti aj s viacer\u00fdmi star\u0161\u00edmi technol\u00f3giami, ktor\u00e9 sa nahr\u00e1vaj\u00fa ako samostatn\u00e9 HTML aplik\u00e1cie, alebo ako modul do WordPress. ISSUU v\u010faka svojej r\u00fdchlosti na\u010d\u00edtavania a v\u0161eobecnej podpory umo\u017e\u0148uje vlo\u017ei\u0165 katal\u00f3g, bro\u017e\u00faru alebo samostatn\u00e9 let\u00e1ky na ak\u00e9ko\u013evek miesto na webe. Technol\u00f3gia sa na\u010d\u00edtava zo superr\u00fdchlych CDN serverov a v kvalite optimalizovanej r\u00fdchlosti pripojenia. Pre kone\u010dn\u00e9ho \u010ditate\u013ea to znamen\u00e1 rovnak\u00fa r\u00fdchlos\u0165 na\u010d\u00edtania na akomko\u013evek pripojen\u00ed.<\/p>\n

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ISSUU je ide\u00e1lnym rie\u0161en\u00edm, ak odosielate ve\u013ek\u00e9 Power Point prezent\u00e1cie e-mailom<\/h2>\n

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Potrebujete posiela\u0165 Power Point prezent\u00e1ciu e-mailom, ale je pr\u00edli\u0161 ve\u013ek\u00e1? Ur\u010dite \u00e1no. V\u017edy ste narazili na probl\u00e9m s ve\u013ekos\u0165ami pr\u00edlohy? Znova, ur\u010dite \u00e1no. Be\u017en\u00e9 .PPTX pr\u00edlohy \u013eahko presiahnu aj gigantick\u00fd 25 MB limit Gmailu. Zistil som, \u017ee v\u010faka ISSUU.com je tento probl\u00e9m mo\u017en\u00e9 vyrie\u0161i\u0165 \u00faplne elegantne. Do spr\u00e1vy priklad\u00e1me iba odkaz alebo animovan\u00e9 GIF video, ktor\u00e9 po kliknut\u00ed umo\u017e\u0148uje za\u010da\u0165 listovanie. M\u00f4\u017eete tie\u017e odkazova\u0165 na konkr\u00e9tnu \u010das\u0165 materi\u00e1lov (napr\u00edklad pri katal\u00f3gu pre domy na dan\u00fd dom).<\/p>\n

[\/vc_column_text][vc_empty_space height=“100px“]\n\n\t\n\t Odkaz fullscreen<\/span>\t<\/a>\n\n[vc_empty_space height=“100px“][vc_column_text]<\/p>\n

Rozmanit\u00e9 \u0161tatistiky s\u00fa n\u00e1pomocn\u00e9 pri v\u00fdkonnostnom marketingu. To je ten, ktor\u00fd najr\u00fdchlej\u0161ie dosahuje v\u00fdsledky<\/h2>\n

[\/vc_column_text][vc_empty_space height=“50px“][vc_column_text]Za ro\u010dn\u00fd poplatok pou\u017e\u00edvate\u013e ISSUU dost\u00e1va bal\u00ed\u010dek \u0161tatistick\u00fdch n\u00e1strojov pre lep\u0161ie pochopenie toho, kto a ako zobrazuje v\u00e1\u0161 obsah, a ak\u00e9 v\u00fdsledky obsah dosahuje. Rozhodnutia ako vies\u0165 kampane teda m\u00f4\u017eu by\u0165 zalo\u017een\u00e9 na \u010d\u00edslach, a nie na intu\u00edcii.[\/vc_column_text][vc_empty_space height=“100px“][vc_column_text]<\/p>\n

Pon\u00faka form\u00e1t tzv. pr\u00edbehov a vizu\u00e1lnych pr\u00edbehov<\/em>, ktor\u00e9 umo\u017e\u0148uj\u00fa dosahova\u0165 lep\u0161ie v\u00fdsledky na mobiln\u00fdch zariadeniach a soci\u00e1lnych sie\u0165ach<\/h2>\n

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Cel\u00e9 k\u00fazlo spo\u010d\u00edva v tom, \u017ee ak\u00fdko\u013evek materi\u00e1l, ktor\u00fd nahr\u00e1te do ISSUU je mo\u017en\u00e9 nieko\u013ek\u00fdmi kliknutiami pretransformova\u0165 na odkazy s pekn\u00fdmi URL. Tie sa na\u010d\u00edtavaj\u00fa obrovskou r\u00fdchlos\u0165ou a s\u00fa maxim\u00e1lne orientovan\u00e9 na \u010d\u00edtanie na mobilnom zariaden\u00ed. Tieto pr\u00edbehy je potom mo\u017en\u00e9 zdie\u013ea\u0165 na soci\u00e1lnych sie\u0165ach. Prij\u00edmate\u013e tak dok\u00e1\u017ee cez relevantn\u00fa t\u00e9mu prejs\u0165 a\u017e do zdrojov\u00e9ho materi\u00e1lu.<\/p>\n

Obsah navy\u0161e umo\u017e\u0148uje pretransformova\u0165 do superr\u00fdchlo sa na\u010d\u00edtavaj\u00faceho a SEO optimalizovan\u00e9ho form\u00e1tu pr\u00edbehov. Naz\u00fdvaj\u00fa ich AMP story format. Tieto pr\u00edbehy maj\u00fa modern\u00fd vzh\u013ead optimalizovan\u00fd pre mobiln\u00e9 zariadenia.<\/p>\n

Pr\u00edklad tak\u00e9hoto pr\u00edbehu: Odkaz<\/a>[\/vc_column_text][vc_empty_space height=“100px“][vc_column_text]<\/p>\n

Pon\u00fakaj\u00fa \u0161peci\u00e1lne rie\u0161enie optimalizovan\u00e9 pre kampane vyu\u017e\u00edvaj\u00face silu videa a pr\u00edbehov na Facebooku, Instagrame, Snapchate a in\u00fdch<\/h2>\n

[\/vc_column_text][vc_empty_space height=“50px“][vc_column_text]Okrem vy\u0161\u0161ie spomenut\u00e9ho pr\u00edbehov\u00e9ho form\u00e1tu pon\u00faka ISSUU market\u00e9rovi aj druh\u00fd n\u00e1stoj, tentoraz na tvorbu obsahu ur\u010den\u00e9ho pre soci\u00e1lne siete v grafickej forme. Op\u00e4\u0165 plat\u00ed, \u017ee na to sta\u010d\u00ed iba nieko\u013eko kliknut\u00ed a st\u00e1le vyu\u017e\u00edvate obsah, ktor\u00fd u\u017e bol raz nahrat\u00fd vo form\u00e1te PDF. Priamo z materi\u00e1lu si teda generujete vizu\u00e1lne pr\u00edbehy, ktor\u00e9 m\u00f4\u017eete zdie\u013ea\u0165 na soci\u00e1lnych sie\u0165ach.<\/p>\n

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Staraj\u00fa sa o SEO<\/h2>\n

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D\u00e1 sa poveda\u0165, \u017ee t\u00e1to invest\u00edcia podpor\u00ed aj poz\u00edciu str\u00e1nky vo vyh\u013ead\u00e1van\u00ed. ISSUU silne pracuje na tom, aby zabezpe\u010dili, \u017ee obsah nahran\u00fd na ich platformu bude na internete doh\u013eadate\u013en\u00fd. Spolu so sp\u00e4tn\u00fdmi linkami to potom prid\u00e1va v\u00e1hu aj va\u0161ej webovej str\u00e1nke. Market\u00e9ri vedia tieto sp\u00e4tn\u00e9 odkazy vyu\u017ei\u0165 na zlep\u0161ovanie tzv. organickej poz\u00edcie<\/em> va\u0161ej webovej str\u00e1nky vo vyh\u013ead\u00e1van\u00ed.<\/p>\n

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Mno\u017estvo n\u00e1strojov „pod kapotou“ pre p\u00fatav\u00fd obsah<\/h2>\n

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R\u00e1d by som e\u0161te upriamil pozornos\u0165 na to, ako pekne maj\u00fa v ISSUU prepracovan\u00e9 linkovanie. Ak\u00fako\u013evek oblas\u0165 v katal\u00f3gu je mo\u017en\u00e9 premeni\u0165 na odkaz, ktor\u00fd m\u00f4\u017eete niekam smerova\u0165. Mo\u017enosti pri predaji s\u00fa potom ve\u013emi ve\u013ek\u00e9. Nepozn\u00e1m technol\u00f3giu, ktor\u00e1 umo\u017e\u0148uje tak prirodzen\u00fd z\u00e1\u017eitok od prezent\u00e1cie produktov v grafickom katal\u00f3gu s predajom priamo na webe.<\/p>\n

Okrem u\u017e spomenut\u00fdch odkazov v\u00a0PDF umo\u017e\u0148uje ISSUU vklada\u0165 tie\u017e animovan\u00e9 GIFy a video. Materi\u00e1l tak m\u00f4\u017eete spravi\u0165 e\u0161te viac p\u00fatavej\u0161\u00ed, ne\u017e je jeho tla\u010den\u00e1 podoba. T\u00fdm, \u017ee pou\u017eijete odkazy, nasmerujete \u010ditate\u013ea aj priamo k\u00a0akcii, ktor\u00e1 m\u00f4\u017ee kon\u010di\u0165 predajom v\u00e1\u0161ho v\u00fdrobku.<\/p>\n

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\n\t\n\t\t\t\t\t\"\"\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/span>\n\t\t\t<\/a>\n<\/div>[\/vc_column_inner][\/vc_row_inner][vc_empty_space height=“100px“][vc_column_text]<\/p>\n

Ide\u00e1lna platforma na umiestnenie nov\u00e9ho katal\u00f3gu, bro\u017e\u00fary alebo dokonca vn\u00fatro-firemn\u00fdch materi\u00e1lov<\/h2>\n

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Pri jednom z webin\u00e1rov som sa dozvedel, \u017ee firmy, ktor\u00e9 pou\u017e\u00edvaj\u00fa t\u00fato platformu na umiest\u0148ovanie materi\u00e1lov ur\u010den\u00fdch pre B2D z\u00e1kazn\u00edkov alebo koncov\u00fdch z\u00e1kazn\u00edkov, \u010dasom post\u00fapia na vy\u0161\u0161\u00ed level vyu\u017e\u00edvania ISSUU. Umiestnia si sem aj svoje firemn\u00e9 materi\u00e1ly pre potreby zamestnancov ako s\u00fa n\u00e1vody, materi\u00e1ly pre pou\u017e\u00edvanie zna\u010dky, leg\u00e1lne dokumenty, predpisy a\u00a0podobne.<\/p>\n

[\/vc_column_text][vc_empty_space height=“100px“][vc_raw_html]JTNDaWZyYW1lJTIwYWxsb3dmdWxsc2NyZWVuJTIwYWxsb3clM0QlMjJmdWxsc2NyZWVuJTIyJTIwc3R5bGUlM0QlMjJib3JkZXIlM0Fub25lJTNCd2lkdGglM0ExMDAlMjUlM0JoZWlnaHQlM0E2NTBweCUzQiUyMiUyMHNyYyUzRCUyMiUyRiUyRmUuaXNzdXUuY29tJTJGZW1iZWQuaHRtbCUzRmQlM0RlbnNlY29fZGVzaWduX21hbnVhbF8wMiUyNmhpZGVJc3N1dUxvZ28lM0R0cnVlJTI2aGlkZVNoYXJlQnV0dG9uJTNEdHJ1ZSUyNnNob3dPdGhlclB1YmxpY2F0aW9uc0FzU3VnZ2VzdGlvbnMlM0R0cnVlJTI2dSUzRGxlbW9ubGlvbiUyMiUzRSUzQyUyRmlmcmFtZSUzRQ==[\/vc_raw_html][vc_empty_space height=“100px“][vc_column_text]<\/p>\n

Cena a alternat\u00edvy? Pon\u00fakame FlipBook, je tam v\u0161ak „ale“…<\/h2>\n

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Z technol\u00f3gi\u00ed, ktor\u00e9 sme doteraz pou\u017e\u00edvali, n\u00e1m najviac fungoval FlipBook. Mal v\u0161ak nedostatky. To bol hlavn\u00fd d\u00f4vod, pre\u010do sme sa pustili do presunu na platformu ISSUU. Nedostatky FlipBooku boli najm\u00e4 technick\u00e9. FlipBook je jednorazov\u00e9 rie\u0161enie, ktor\u00e9 nebolo od autorov aktualizovan\u00e9 u\u017e zna\u010dn\u00fa dobu. Funguje na technol\u00f3gii, ktor\u00e1 postupne str\u00e1ca podporu a m\u00f4\u017ee sa sta\u0165, \u017ee sa v \u0148om za\u010dn\u00fa zobrazova\u0165 chybov\u00e9 hl\u00e1senia, alebo jednoducho prestane fungova\u0165. FlipBook nepon\u00faka to\u013eko mo\u017enost\u00ed a \u201evychyt\u00e1vok\u201c ako sme na\u0161li pri ISSUU.<\/p>\n

Jeho v\u00fdhodou je v\u0161ak to, \u017ee cena je jednorazov\u00e1 a\u00a0pri jednom katal\u00f3gu sa teda zd\u00e1 by\u0165 lacnej\u0161\u00ed. Pri viacer\u00fdch PDF materi\u00e1loch u\u017e plat\u00edte za ka\u017ed\u00e9 nasadenie. Tu je rozdiel oproti ISSUU, kde plat\u00edte s\u00edce ro\u010dn\u00fd poplatok, ale mno\u017estvo\u00a0publik\u00e1ci\u00ed<\/em>,\u00a0article stories<\/em>\u00a0a\u00a0visual stories<\/em>\u00a0nie je obmedzen\u00e9. ISSUU sa potom st\u00e1va lacnej\u0161\u00edm a\u00a0technologicky omnoho lep\u0161ie zvl\u00e1dnut\u00fdm rie\u0161en\u00edm.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column width=“1\/4″ offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“220px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“160px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-xs“][vc_empty_space height=“110px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm“][vc_empty_space height=“75px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1593588639041{background-color: #ffc235 !important;}“][vc_column][vc_empty_space height=“50px“][vc_column_text]<\/p>\n

Vyu\u017eite potenci\u00e1l v\u00e1\u0161ho PDF materi\u00e1lu (katal\u00f3gu, bro\u017e\u00fary alebo prezent\u00e1cie)<\/h5>\n

[\/vc_column_text][vc_empty_space height=“25px“]\n\n\t\n\t Pom\u00f4\u017eeme v\u00e1m<\/span>\t<\/a>\n\n[vc_empty_space height=“50px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“grid“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column width=“1\/4″ offset=“vc_hidden-md vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“220px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-sm vc_hidden-xs“][vc_empty_space height=“160px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-xs“][vc_empty_space height=“110px“][\/vc_column][vc_column width=“1\/4″ offset=“vc_hidden-lg vc_hidden-md vc_hidden-sm“][vc_empty_space height=“75px“][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

R\u00e1d by som sa podelil o sk\u00fasenosti s platformou ISSUU pre distrib\u00faciu tla\u010den\u00fdch materi\u00e1lov na internete. Je ide\u00e1lnym a logick\u00fdm zav\u0155\u0161en\u00edm tla\u010de nov\u00fdch firemn\u00fdch materi\u00e1lov.<\/p>\n","protected":false},"author":1,"featured_media":27091,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[218],"tags":[436,435,434,437],"class_list":["post-27087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-brozura","tag-katalog","tag-pdf","tag-tlac"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/posts\/27087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/comments?post=27087"}],"version-history":[{"count":15,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/posts\/27087\/revisions"}],"predecessor-version":[{"id":29006,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/posts\/27087\/revisions\/29006"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/media\/27091"}],"wp:attachment":[{"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/media?parent=27087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/categories?post=27087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lemonlion.sk\/sk\/wp-json\/wp\/v2\/tags?post=27087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}