Development projects selling flats or property are sprawling around every day; it’s a booming industry. The developer or landowner often wants to sell real estate with the help of a website, but quite often only the visualisations are available – the property is not yet standing. The land is being sold likewise – with utilities coming at the time of construction site preparation. How to show the prospecting buyers the real estate or property – not built yet – realistically and most compellingly?
Our tenacious client decided to build an apartment building near Považská Bystrica, Slovakia. Apartments and adjacent property needed to start selling as soon as possible. He approached us with this project. Read more, if you want to know how we ignited the sales of land and apartments for the developer with the help of our app.
Development projects selling flats or property are sprawling around every day; it’s a booming industry. The developer or landowner often wants to sell real estate with the help of a website, but quite often only the visualisations are available – the property is not yet standing. The land is being sold likewise – with utilities coming at the time of construction site preparation. How to show the prospecting buyers the real estate or property – not built yet – realistically and most compellingly?
Our tenacious client decided to build an apartment building near Považská Bystrica, Slovakia. Apartments and adjacent property needed to start selling as soon as possible. He approached us with this project. Read more, if you want to know how we ignited the sales of land and apartments for the developer with the help of our app. Development projects selling flats or property are sprawling around every day; it’s a booming industry. The developer or landowner often wants to sell real estate with the help of a website, but quite often only the visualisations are available – the property is not yet standing. The land is being sold likewise – with utilities coming at the time of construction site preparation. How to show the prospecting buyers the real estate or property – not built yet – realistically and most compellingly?
Our tenacious client decided to build an apartment building near Považská Bystrica, Slovakia. Apartments and adjacent property needed to start selling as soon as possible. He approached us with this project. Read more, if you want to know how we ignited the sales of land and apartments for the developer with the help of our app. Development projects selling flats or property are sprawling around every day; it’s a booming industry. The developer or landowner often wants to sell real estate with the help of a website, but quite often only the visualisations are available – the property is not yet standing. The land is being sold likewise – with utilities coming at the time of construction site preparation. How to show the prospecting buyers the real estate or property – not built yet – realistically and most compellingly?
Brand building
Brainstorming the logomark
The logo is as essential in real estate as it is in any other industry.
You could argue that after the apartments would sell, the page will fulfil its goal, and the logo will least, therefore, only a few months. If only it were this simple. It would help if you had your logomark and logotype – across all sales channels. You would distinguish your project from other developments in the city or location. Moreover, if you decide to expand the development later, you can work with the already established brand. The building of a new one would be unnecessary.
Visual elements
Natural tones and rounded corners in harmony with the surrounding hills
The dominant feature of the logo is the shapes and curves found in the surroundings – rolling hills with charming sunsets. The colours of the logo and the entire colour palette of the project are the same – the natural tones. All of the photos on the website were colour graded with the same palette. We have used rounded edges with them as well. The visual identity of the project is consequently consistent – calm and inviting. The feeling you would like to associate with the property you are seeking. Your new home for the family, right?
Content creation
We don’t count squares, showing a dream come true instead
We show future buyers what an apartment could look like – making it easier to decide.
When buying an apartment, people are usually waiting, thinking, deciding between several possibilities. That’s why it is crucial to have an agile architect who can produce eye-catching visualisations and know the layouts of all rooms. If the property is not standing yet, and I can’t visit the apartment, you would help me greatly by showing how the kitchen would look like, what can I fit into the bathroom and how is the arrangement of the bedrooms. In the case of FIM, we were lucky to have a very helpful architect who produced the requested visuals.
Copy that sells real estate
Clients dreams were aptly described, not just shown.
We provided the future owners with accurately written portraits of their anticipated property. We walked apartment after apartment, garage after garage – with the help of the architect who knew the planned property intimately. We talked about cellars, common areas, advantages of our new over older apartments in the region. During the interview, we brainstormed how to portray the property in the best possible way. Of course, we had to do much of preparation before both the interview and copywriting. The advantages to the developer were that we took care of it without taking off his time.
The real estate & property sales application
We needed an app to sell real estate and property
In addition to texts, we wanted to show everyone the property on a map.
The aim was to design user experience for property and apartment building individually. The website visitor was to choose the floor and apartment number, then look at the space, description, visualisations and price. The buyer of the land property was to be able to see the property from a bird’s eye view, which would make it easier to decide where actually to build in the future. The app should work on mobile as well as on the web. That was a huge challenge.
All parts of the project snap-fit
The client described the result as amazing.
Simple, functional app for selling real estate and property works just as well on mobile as on the desktop. Also, we should add that the functionality of these “tailor-made” apps on mobile phones is often problematical. The plan of the property, used in the app, was drawn by our designer – from the technical drawings. Subsequently, we divided the property into plots, onto which you can click to see more info. In the case of an apartment building, you choose the floor first and then the apartment unit you are interested in. The application shows the total number of flats on a given floor as well as the number of flats sold.
Web page management
We have understood that the client is in charge of other things and does not have the time nor expertise to manage his websites. That’s why our services and collaboration didn’t stop after the creation and launch of the website. The site today is managed by us. We update the information about the state of the apartments, and we are always happy when one of them sells.
It takes five minutes since the client calls, and the information on the site is updated. Although, sometimes even the client logs into the administration and updates the status. The benefit to the buyer is that the information is always up to date. Our client focuses on sales, and we watch the battery status on our cell phones in anticipation of his next call. Smooth, transparent – new apartments sell.
In searching for a comprehensive promotion solution for a development project, we approached Lemon Lion, with whom we have been working for a long time. They approached the whole project professionally, and we are delighted with their work and its results. In a few short sessions, we have fine-tuned all the details, and we already know that the result was worth it. I highly recommend this company for comparable projects.
— Ing. Ferdinand Staňo, Managing Director @ FIM Plus
O autorovi
Kristína u nás riadi všetky copywritingové aktivity – či už ide o obsah pre webstránku, katalóg, leták, brožúru, alebo blogové články. Všade tam, kde klient potrebuje pomôcť obsah vymyslieť, upraviť, opraviť alebo prekopať od prvého písmenka až po poslednú bodku mu rada podá pomocnú ruku. Riadi Facebookové stránky, píše pre ne príspevky a venuje sa tiež napĺňaniu webstránok obsahom.